TikTok Just Built a Local Search Engine. Most Contractors Aren’t On It.
Most contractors think TikTok is for teenagers doing dances. That’s been wrong for two years. And as of February 2026, it’s completely disconnected from reality. On February 11, TikTok launched the Local Feed — a dedicated tab on the home screen that shows users local business content, services, and creators based on their location. This […]
Gemini Is Replacing Google Assistant on Every Android Phone. Your Business Needs to Be in Its Answers.
Google confirmed it late last year: Google Assistant is being retired. Gemini — Google’s conversational AI — is replacing it on every Android phone and tablet running Android 10 or newer with at least 2GB of RAM. That covers the vast majority of the 3.3 billion Android devices on the planet. This isn’t a feature […]
Apple Just Rebuilt Siri. Most Contractors Don’t Even Have a Listing.
Apple just made one of the biggest moves in local search that nobody in the trades is talking about. On March 24, Apple announced “Apple Business” — a new all-in-one platform that replaces Apple Business Connect, launching April 14 in 200+ countries. At the same time, Apple Intelligence is transforming Siri from a voice assistant […]
Every AI Recommends Different Contractors. And Siri Is Next.
Here’s something that should keep you up tonight. A marketing firm in Texas just ran the same search — “best AC repair company near me in Arlington TX” — through four different AI tools. ChatGPT, Perplexity, Gemini, and GPT-4.1. The result? Not a single contractor appeared in more than one tool’s recommendations. Completely different lists. […]
Your Phone Is the New Yellow Pages — And AI Decides Who Gets Listed
Remember the Yellow Pages? Thick book, arrived once a year, you paid for your ad and prayed the phone rang. Then Google killed it. You moved your marketing budget online, learned about SEO, maybe ran some ads. That worked for a while.