The EPA Just Made Every Lead Pipe in America a Plumber Problem. AI Search Will Pick the Winners.
Most homeowners did not know they had lead pipes a year ago. They do now. The EPA’s public Service Line Inventory dashboard is live. Type in your water utility, see your service line classification: lead, galvanized requiring replacement, unknown, or non-lead. Roughly 4 million U.S. service lines are likely lead, and another 9 million-plus are […]
Manufacturers Just Raised Roofing Prices Again. The Supreme Court Tariff Ruling Did Not Save You.
Three of the biggest roofing manufacturers in America just raised prices again. GAF, Owens Corning, and Johns Manville all pushed through increases that took effect this month. The Supreme Court tariff ruling that everyone celebrated in February? It did not save you. The shop that figures out how to talk about this honestly in AI […]
A2L Refrigerants Are the Biggest HVAC Sales Conversation of 2026. Most Shops Cannot Explain Them. AI Search Is Watching.
If you sell HVAC and you have not figured out how to talk about A2L refrigerants yet, the next 18 months are going to hurt. The transition is live. As of January 1, 2026, every new residential HVAC system manufactured for the U.S. market has to use a refrigerant with a global warming potential under […]
Meta Quietly Changed How It Counts Your Ads. Half the Contractors Spending on Facebook Are About to Cut the Wrong Budget.
If your Facebook and Instagram ads suddenly look worse than they did six weeks ago, you are not crazy and your account did not break. Meta changed how it counts your results on March 3, and most contractors running ads on the platform have not adjusted yet. The shops that figure this out in the […]
Apple Just Handed Siri to Google. Half Your Customers Are About to Use a Real AI to Find a Contractor.
Apple just admitted out loud that Siri was broken and handed the keys to Google. On January 12, 2026, Apple and Google confirmed a multi-year partnership to plug Gemini 3 into the heart of Siri. The first wave ships in iOS 26.4 this spring. The full rebuild lands in iOS 27 this fall. It is […]
Google Just Ran Three Algorithm Updates in Four Weeks. Here Is What Actually Matters for Contractors.
Google just ran three algorithm updates in four weeks and cranked search volatility to 9.5 out of 10 — the highest reading of 2026. If your phone has been quieter the last ten days or your leads look weird, that is not bad luck. That is Google rewriting the local search layer under your feet. […]
The 60-Second Window: AI Agents Are Booking Service Calls Before Your Phone Even Rings
There is a new clock running in your business, and most contractors cannot hear it ticking. It is 60 seconds long. That is how fast AI agents are now qualifying homeowners, matching jobs, and booking appointments on behalf of the biggest home service platforms in America. Forbes reported it straight out: by 2026, the “instant […]
Data Centers Are Eating Your Best Electricians. The Panel Upgrade Boom Is How Residential Fights Back
Every residential electrician in America is about to get squeezed from both ends, and most of them still do not see it coming. On one side: hyperscalers. Microsoft, Oracle, Google, Amazon, and Meta are racing to build $6.7 trillion worth of AI data centers by 2030. Electrical work is 45 to 70 percent of that […]
PFAS Is About to Become the Biggest Plumbing Upsell of the Decade. Most Plumbers Will Miss It.
A year ago, nobody was calling their plumber to ask about PFAS. Today, that conversation is showing up on job sites across the country. Homeowners who would not have known the term three years ago are asking about forever chemicals by name. Here is why this is different from every other water quality fad: it […]
200 Roofers Just Went to Congress About the Labor Shortage. AI Is Already Fixing It.
Last week, 200 roofing professionals from 32 states flew to Washington for Roofing Day in D.C. 2026. They sat down with lawmakers. They brought data. They asked for help with the labor crisis that has been strangling the industry for years. The numbers they brought are real. NRCA projects a shortfall of 349,000 construction workers […]