Category: Trade Marketing

The June LSA Benchmark Just Dropped: $62.56 Per Lead, $302.33 To Buy A Customer, 7.78x ROAS. Google Just Rewrote The Policy Book On July 6. HVAC Median CPL $59, Electrical $49.26, Plumbing $71. Competitor-Brand LSAs Are Out. Responsiveness Is Now A Ranking Signal. Rebenchmark Against Your Trade, Not The Average.

Two things hit your Google Ads account this week that most trade owners are going to miss. First, the biggest LSA benchmark report of the year dropped July 2 with numbers that redraw what “a good cost per lead” means. Second, Google’s new LSA policies went live July 6. If you run a plumbing, HVAC, […]

Google Just Shipped Visual Local Services Ads In All 50 States. Real Estate Got It First. HVAC, Plumbing, Roofing, And Electrical Are Next. The $53 Lead Is About To Get Cheaper For The Ready.

On June 11, 2026, Google did something it never did before: launched a Local Services Ad format that showed pictures, prices, and product details inside the ad unit itself. The category was real estate. Home Listings LSAs went live across all 50 U.S. states. Property image, asking price, core features, “Contact Agent” button — all […]

A Painter Tripled His Leads In Ninety Days On The Same Ad Budget. No Agency.

A painter in the Northeast tripled web leads in ninety days on the same ad budget. He did not hire an agency. He killed his Wix site, rewrote the hero, and built one landing page per neighborhood he wanted work in. The case study dropped this week from Justin Smith at Contractor+. The playbook works […]

LSA Just Hit 70% Adoption And $53 Cost Per Lead. Google Ads Costs $104. That Math Held For Two Years. The Summer Of Agentic Booking Is About To Break It.

The biggest contractor marketing benchmark of the year dropped this month. SearchLight’s Home Services LSA Benchmark — released February 2026, fresh writeup last week — tracked $6.72 million in ad spend across 888 contractors and 126,650 leads. Read the numbers slow. They change how you budget for Q3. Average Local Services Ads cost per lead: […]

Jobber Just Published the 2026 Trades Data. Eighty-Eight Percent of $500K-Plus Shops Use AI. Twenty-Seven Percent of the Strugglers Do. Here Is the Four-Channel Stack That Separates Them.

Jobber dropped their inaugural 2026 Home Service Trends Report on March 25. The data is brutal and it is a gift. Read it and you know exactly what separates a shop doing $300K from one clearing $500K-plus, and exactly which marketing channels move the needle in the AI era. Here is the headline. Eighty-eight percent […]