Meta Quietly Changed How It Counts Your Ads. Half the Contractors Spending on Facebook Are About to Cut the Wrong Budget.
If your Facebook and Instagram ads suddenly look worse than they did six weeks ago, you are not crazy and your account did not break. Meta changed how it counts your results on March 3, and most contractors running ads on the platform have not adjusted yet. The shops that figure this out in the […]
70% of Contractors Are on LSAs Now. That’s Exactly Why Your Lead Costs Doubled.
Google Local Service Ads used to be the closest thing to free money in contractor marketing. You signed up, got verified, and leads rolled in at $25 a pop. Homeowners trusted the Google Guaranteed badge. Competition was thin. The math was easy. That era is over. In 2021, roughly 28% of contractors used LSAs. Today […]
Your Marketing Stack Costs $5,000 a Month. AI Just Replaced It for $39.
Add up what you’re paying for marketing right now. Google Ads. Local Services Ads. The agency or consultant managing them. The answering service. The review management platform. The CRM. The website hosting. The SEO retainer. For most trade contractors, that number lands somewhere between $3,000 and $7,000 a month. Some are well north of $10,000. […]
Google Is Auto-Editing Your Business Profile With AI. If You Don’t Control It, Your Competitors Will.
Most contractors set up their Google Business Profile once and never touch it again. That was fine in 2023. In 2026, it’s a death sentence. Google’s generative AI is now actively scanning your website, your reviews, and your competitors’ profiles to auto-populate your GBP services section. If your profile has gaps, Google fills them in […]
Google Ads CPCs Are Up 25%. Here’s Where Smart Contractors Are Spending Instead.
If you’re running a contracting business and your Google Ads budget feels like it’s buying less every month, you’re not imagining things. Google Ads CPC has risen 10-25% across nearly every industry in 2026. For contractors bidding on high-intent keywords in competitive metros like Atlanta, Dallas, or Phoenix, clicks can run $25 to $75 each. […]
Your Marketing Budget Has a 26% Leak. Here’s Where the Money Goes.
A 2026 study of 750 senior marketing leaders found that the average company wastes 26% of its marketing budget on activities that generate zero revenue. Not low revenue. Zero. For a contractor spending $5,000 a month on marketing, that’s $15,600 a year lighting on fire. But here’s the part that should really bother you: the […]
Stop Wasting Money on Marketing That AI Ignores
Here’s a number that should make you uncomfortable: the average home service business spends 8% to 12% of gross revenue on marketing. For a contractor doing $1.5 million a year, that’s $120,000 to $180,000. Now here’s the question nobody’s asking: how much of that budget is going toward things AI can actually see? Because in […]