Asphalt Shingle PPI Jumped 3.6% In A Single Month. Metal Roofing Is Up 60% Since 2025. The Federal Roof Tax Credit Died December 31. Oklahoma Just Reopened $10K Fortified Grants. Here Is The Roofer Winning July 2026.
The June 2026 asphalt shingle Producer Price Index just jumped 3.6% in a single month. 362.334 in May, 375.520 in June, released by the Bureau of Labor Statistics on July 15. That is not a chart wiggle. That is your material cost floor moving in one report by more than most roofers move in a […]
Florida HB 815 Just Went Live: Any Roof 15+ Years Now Triggers An Authorized Inspection Right. Steep-Slope With 5 Years Of Useful Life = Coverage Stays. Low-Slope + Coating = Coverage Stays. The Hail Supplement Adds ,400 Average.
Florida just handed you a new revenue line, and most roofers in the state have not read the bill. House Bill 815 took effect July 1, 2026. If you install roofs in Florida, and especially if your service area sees hail, wind, or hurricane claims, this is the single most important legislative change you can […]
Roofing PPC Just Hit $200 A Lead. ChatGPT And Google AI Overviews Are Sending Roofers Leads For $0. Google’s May 2026 GEO Guidance Just Told You Exactly How To Win Them.
The most expensive lead in home services just got more expensive. If you sell roofs, you already know. Google Ads cost-per-click on roofing keywords now runs $15 to $65. Blended cost per lead in competitive metros has landed at $80 to $200. Local Services Ads sit lower at $40 to $120 per qualified lead, but […]
Fannie Mae Just Let Carriers Pay Half The Roof. Here Is What Roofers Have To Change Monday Morning.
Fannie Mae and Freddie Mac quietly changed the rules. Homeowner policies backed by the GSEs no longer have to pay Replacement Cost Value on roofs. Actual Cash Value is now allowed. That single sentence rewrites the post-storm conversation in every kitchen in America. Fannie and Freddie back roughly $8.5 trillion in U.S. mortgages. If the […]
A North Carolina Roofer Got Caught On Camera Ripping Shingles For Commission. Your Trust Stack Is The Margin Now.
WRAL 5 On Your Side ran the video on June 9. North Carolina roofers, on camera, ripping shingles off an undamaged roof to fake hail damage for an insurance commission. Insurance investigators built the case. The footage is local-TV grade and it is already cycling through every homeowner Facebook group in the Carolinas. If you […]
NOAA Just Called Another Quiet Hurricane Season. Verisk Says Roof Claims Are Down 87% From The Four-Year Average. Replacement Costs Are Up Anyway. The Roofers Who Win Q3 Stop Selling Storms And Start Selling Something Else.
If your sales pipeline runs on storms, read this twice. NOAA released the 2026 Atlantic hurricane season outlook on May 22. Below-normal activity. 55 percent chance of a quieter-than-average season, 10 percent chance of above-normal. Forecast range: 8 to 14 named storms, 3 to 6 hurricanes, 1 to 3 major hurricanes. Average season is 14 […]
NOAA Just Called the 2026 Hurricane Season Below Average. Your Customers Exhaled. Your Pipeline Just Got Quietly Punched in the Face. Here Is the Nine-Day Pre-Season Stack.
NOAA dropped the 2026 Atlantic hurricane outlook yesterday. Below normal. Eight to 14 named storms. Three to six hurricanes. One to three majors. Fifty-five percent chance the season runs quieter than average. Your customer read that headline last night, exhaled, and decided the inspection can wait. That is the worst possible thing for your roofing […]
Storm Season Starts in 17 Days. The Carrier AI Is Already Denying Your Supplements. Here Is the Roofer Counter-Stack.
Storm season starts in 17 days. The National Hurricane Center begins issuing Tropical Weather Outlooks tomorrow, May 15. The Midwest is already taking hail. Southwest Missouri got pounded May 6. Daytona Beach got hit May 8. Roofing Contractor magazine quoted Chris Kavcsak at Elevated Roofing in Dayton calling 2026 “a warm, rainy, and active storm […]
Storm Season Is Live. Three Pages Beat a Full Site Redesign for Roofers in 2026.
Storm season is already live. Insurance carriers are cracking. And the roofers winning storm work in 2026 are not the ones with the biggest yard signs. They are the ones whose websites get cited inside ChatGPT, Gemini, and Google AI Overviews when a homeowner with a leaking ceiling types “what do I do after hail […]
Manufacturers Just Raised Roofing Prices Again. The Supreme Court Tariff Ruling Did Not Save You.
Three of the biggest roofing manufacturers in America just raised prices again. GAF, Owens Corning, and Johns Manville all pushed through increases that took effect this month. The Supreme Court tariff ruling that everyone celebrated in February? It did not save you. The shop that figures out how to talk about this honestly in AI […]