Manufacturers Just Raised Roofing Prices Again. The Supreme Court Tariff Ruling Did Not Save You.
Three of the biggest roofing manufacturers in America just raised prices again. GAF, Owens Corning, and Johns Manville all pushed through increases that took effect this month. The Supreme Court tariff ruling that everyone celebrated in February? It did not save you. The shop that figures out how to talk about this honestly in AI […]
200 Roofers Just Went to Congress About the Labor Shortage. AI Is Already Fixing It.
Last week, 200 roofing professionals from 32 states flew to Washington for Roofing Day in D.C. 2026. They sat down with lawmakers. They brought data. They asked for help with the labor crisis that has been strangling the industry for years. The numbers they brought are real. NRCA projects a shortfall of 349,000 construction workers […]
Your Customer’s Insurance Company Is Using AI to Cancel Their Roof. Roofers Who Fight Back Are Winning.
A homeowner in Illinois opened a letter from her insurance company demanding a full roof replacement. Not because she had a leak. Not because of storm damage. Because a satellite image analyzed by AI flagged “granular loss” on her shingles. She had never requested an inspection. No one had ever set foot on her property. […]
Roofing Costs Just Hit $19,800. Tariffs, AI Drones, and Who Wins the Price War.
A roof replacement that cost $18,000 in 2024 now costs $19,800 or more. And it’s going higher. Owens Corning, GAF, and CertainTeed raised shingle prices 6-10% in early 2025. That wasn’t a one-time bump. It set a new baseline. Then Section 232 tariffs on steel and aluminum doubled to 50% in mid-2025. Copper tariffs hit […]
79% of Roofers Don’t Use AI. The Other 21% Are Taking Your Leads.
ServiceTitan just released their 2026 Roofing and Exterior Market Report, and one number should stop every roofing company owner in their tracks: 79% of roofing contractors reported not using AI or external large language models at all. Only 4% use AI features built into their CRM. Just 25% have even tried tools like ChatGPT or […]
1,250 Tornadoes Are Coming This Year. AI Picks Who Gets the Roofing Jobs.
AccuWeather just released its 2026 severe weather forecast. Between 1,050 and 1,250 tornadoes are expected to touch down across the U.S. this year. The eastern Plains, mid-Mississippi Valley, and western Ohio Valley are in the crosshairs from now through May. Storms are already hitting — millions of Americans from Texas to Iowa were under severe […]
Storm Season Is Weeks Away. AI Doesn’t Know Your Roofing Company Exists.
There’s a roofing company in South Florida that’s been in business since 1989. Thirty-seven years. Thousands of roofs. A 4.9-star Google rating with over 2,500 reviews. They dominate the map pack. They run successful Google Ads. By every traditional measure, they’re winning. Ask ChatGPT to recommend a roofing company in their market and they don’t […]