Phones Are Diagnosing Home Repairs in 10 Seconds. Your Photos Decide Whether You Get the Call.
The customer pointing a phone at their water heater right now does not need you to tell them what is wrong. Their phone already told them. Your only job left is to be the one they call. Three things shipped or got commercialized in the last 60 days that should change how every contractor thinks […]
AI Search Recommends Just 1.2 Percent of Local Contractors. Here Is the Trust Stack That Decides Who Makes the List.
SOCi just published a number that should ruin somebody’s Saturday morning: only 1.2 percent of local business locations ever get recommended by AI search. Out of 350,000-plus locations analyzed across 2,751 brands. One in eighty. If that does not make you sit up, the next number will. Whitespark’s Q2 2026 local data set found that […]
OpenAI Just Killed Custom GPTs and Launched Workspace Agents. This Is the Industry Shift Contractors Cannot Sleep On.
OpenAI quietly killed Custom GPTs last week. Almost nobody noticed. The thing that replaced them is going to decide whether your shop exists in five years. April 22, 2026: OpenAI launched ChatGPT Workspace Agents. They run continuously in the cloud. They plug into Slack, Salesforce, Gmail, calendars, payment systems, scheduling tools. They execute tasks autonomously. […]
The 2026 Code Makes Every New House EV-Ready. Most Electricians Have Not Updated Their Website.
Every new house in 14 states now has to be EV-ready before it gets a Certificate of Occupancy. Most homeowners do not know this. Most electricians have not put it on their website. Guess who AI search is going to recommend when the questions start. The 2026 National Electrical Code is now adopted in 14 […]
The EPA Just Made Every Lead Pipe in America a Plumber Problem. AI Search Will Pick the Winners.
Most homeowners did not know they had lead pipes a year ago. They do now. The EPA’s public Service Line Inventory dashboard is live. Type in your water utility, see your service line classification: lead, galvanized requiring replacement, unknown, or non-lead. Roughly 4 million U.S. service lines are likely lead, and another 9 million-plus are […]
Manufacturers Just Raised Roofing Prices Again. The Supreme Court Tariff Ruling Did Not Save You.
Three of the biggest roofing manufacturers in America just raised prices again. GAF, Owens Corning, and Johns Manville all pushed through increases that took effect this month. The Supreme Court tariff ruling that everyone celebrated in February? It did not save you. The shop that figures out how to talk about this honestly in AI […]
A2L Refrigerants Are the Biggest HVAC Sales Conversation of 2026. Most Shops Cannot Explain Them. AI Search Is Watching.
If you sell HVAC and you have not figured out how to talk about A2L refrigerants yet, the next 18 months are going to hurt. The transition is live. As of January 1, 2026, every new residential HVAC system manufactured for the U.S. market has to use a refrigerant with a global warming potential under […]
Meta Quietly Changed How It Counts Your Ads. Half the Contractors Spending on Facebook Are About to Cut the Wrong Budget.
If your Facebook and Instagram ads suddenly look worse than they did six weeks ago, you are not crazy and your account did not break. Meta changed how it counts your results on March 3, and most contractors running ads on the platform have not adjusted yet. The shops that figure this out in the […]
Apple Just Handed Siri to Google. Half Your Customers Are About to Use a Real AI to Find a Contractor.
Apple just admitted out loud that Siri was broken and handed the keys to Google. On January 12, 2026, Apple and Google confirmed a multi-year partnership to plug Gemini 3 into the heart of Siri. The first wave ships in iOS 26.4 this spring. The full rebuild lands in iOS 27 this fall. It is […]
Google Just Ran Three Algorithm Updates in Four Weeks. Here Is What Actually Matters for Contractors.
Google just ran three algorithm updates in four weeks and cranked search volatility to 9.5 out of 10 — the highest reading of 2026. If your phone has been quieter the last ten days or your leads look weird, that is not bad luck. That is Google rewriting the local search layer under your feet. […]