The $2,000 Heat Pump Tax Credit Is Dead. The Heat Pump Boom Is Not.
The federal Section 25C tax credit — the one that gave homeowners up to $2,000 back for installing a qualifying heat pump — is gone. The Big Beautiful Bill, signed in mid-2025, ended it effective January 1, 2026. No more 30% federal credit on heat pumps. No more credit for duct sealing. No more credit […]
Google Is Auto-Editing Your Business Profile With AI. If You Don’t Control It, Your Competitors Will.
Most contractors set up their Google Business Profile once and never touch it again. That was fine in 2023. In 2026, it’s a death sentence. Google’s generative AI is now actively scanning your website, your reviews, and your competitors’ profiles to auto-populate your GBP services section. If your profile has gaps, Google fills them in […]
Gemini Is Replacing Google Assistant on Every Android Phone. Your Business Needs to Be in Its Answers.
Google confirmed it late last year: Google Assistant is being retired. Gemini — Google’s conversational AI — is replacing it on every Android phone and tablet running Android 10 or newer with at least 2GB of RAM. That covers the vast majority of the 3.3 billion Android devices on the planet. This isn’t a feature […]
93% of Google AI Mode Searches End Without a Click. Your Website Is Irrelevant.
Google just turned its search engine into a walled garden. And most contractors are still optimizing for a game that no longer exists. Google AI Mode — the conversational search tab powered by Gemini 2.5 Pro — launched in March 2025, hit all U.S. users by May 2025, and has since expanded to over 180 […]
38% of Contractors Are Using AI. The Other 62% Are About to Fall Behind.
ServiceTitan just released its 2026 Commercial Specialty Contractor Industry Report. They surveyed over 1,000 commercial construction leaders. The headline number: 38% of contractors now report measurable business impact from AI. Last year that number was 17%. That’s not gradual adoption. That’s a doubling in twelve months. And the contractors who haven’t started yet are running […]
86 GW of Solar and Storage Is Coming This Year. AI Decides Which Electrician Wires It.
The U.S. is about to install more new electrical capacity in a single year than it has in over two decades. And almost all of it needs an electrician to wire it. According to the Energy Information Administration’s February 2026 Electric Power Monthly, 86 gigawatts of new utility-scale generating capacity is slated to come online […]
Insurers Are Requiring Smart Water Shutoffs. Plumbers AI Can Find Are Getting Every Install.
Insurance companies have had enough of water damage. And they’re doing something about it that is about to send a wave of business to every plumber who’s ready. State Farm, Allstate, Chubb, Nationwide, Farmers, and Mercury Insurance are now requiring or strongly incentivizing homeowners to install automatic water shutoff valves with smart leak detection. In […]
79% of Roofers Don’t Use AI. The Other 21% Are Taking Your Leads.
ServiceTitan just released their 2026 Roofing and Exterior Market Report, and one number should stop every roofing company owner in their tracks: 79% of roofing contractors reported not using AI or external large language models at all. Only 4% use AI features built into their CRM. Just 25% have even tried tools like ChatGPT or […]
Homeowners Are Asking for AI Thermostats. Your HVAC Company Isn’t in the Answer.
Something shifted in the HVAC industry this month that most contractors haven’t noticed yet. Samsung walked into MCE 2026 — the world’s largest HVAC trade show — and unveiled an entire product line built around AI. Their new residential units use AI to learn occupant patterns, predict weather changes, and cut energy consumption by up […]
Google Ads CPCs Are Up 25%. Here’s Where Smart Contractors Are Spending Instead.
If you’re running a contracting business and your Google Ads budget feels like it’s buying less every month, you’re not imagining things. Google Ads CPC has risen 10-25% across nearly every industry in 2026. For contractors bidding on high-intent keywords in competitive metros like Atlanta, Dallas, or Phoenix, clicks can run $25 to $75 each. […]