Storm Season Is Weeks Away. AI Doesn’t Know Your Roofing Company Exists.
There’s a roofing company in South Florida that’s been in business since 1989. Thirty-seven years. Thousands of roofs. A 4.9-star Google rating with over 2,500 reviews. They dominate the map pack. They run successful Google Ads. By every traditional measure, they’re winning. Ask ChatGPT to recommend a roofing company in their market and they don’t […]
Stop Wasting Money on Marketing That AI Ignores
Here’s a number that should make you uncomfortable: the average home service business spends 8% to 12% of gross revenue on marketing. For a contractor doing $1.5 million a year, that’s $120,000 to $180,000. Now here’s the question nobody’s asking: how much of that budget is going toward things AI can actually see? Because in […]
The 2 AM Test: When a Pipe Bursts, Does AI Know Your Plumbing Company Exists?
It’s 2 AM. Water is pouring through the ceiling. The homeowner is standing in a puddle in their kitchen, holding their phone, heart pounding. They don’t open a browser. They don’t type a search query. They say: “Hey Siri, find me an emergency plumber right now.”
Spring Is Coming. Is Your HVAC Company Ready for AI Season?
It’s March. In most of the country, you’ve got maybe six to eight weeks before homeowners start cranking up their AC for the first time. Some of those systems will fire right up. A lot of them won’t. And when they don’t, the homeowner’s first move is predictable: they grab their phone.
Your Phone Is the New Yellow Pages — And AI Decides Who Gets Listed
Remember the Yellow Pages? Thick book, arrived once a year, you paid for your ad and prayed the phone rang. Then Google killed it. You moved your marketing budget online, learned about SEO, maybe ran some ads. That worked for a while.
Google AI Mode Is Live — And Most Contractors Are Already Invisible
Google AI Mode went live to every US user last year and has been expanding globally since. If you run a plumbing, HVAC, roofing, or electrical company and you haven’t heard about it — or worse, you heard about it and ignored it — this is the wake-up call.