What is SEO or
Search Engine Optimization?
Enter SEO – search engine optimization!
How Ranking on Google Occur
So, what do you do? Obviously, with so many variables and esoteric considerations, how can you get your site to rank. I mean how do you get Search Engine Optimization to work for you?
Local SEO – For Most Sites, Local Is The Most Important
For the vast majority of businesses, they do the majority of their business in a set geographic area – a city, a town, or an area. Like in our example above, if you’re a Realtor in Columbia SC, you probably only really care if someone finds you when they are looking for Realtors IN COLUMBIA SC. That of course means that you need to do all things possible to be “indexed” to the local area of Columbia South Carolina. So, how do you do that?
Google My Business
First, Google has a free tool called Google My Business. They will allow you to create a “directory type” of listing. This will allow your business to establish a geographic footprint. If you’ve ever done a search then you’ve probably noticed at the top of the page the Google Map with Listings right below (called the THREE PACK is SEO Parlance):
Organic Local Content
The second most important factor when attempting to get a high ranking on Google is great content. This is content that is both well written and properly tagged to your keywords so that Google can easily find and index it. Ultimately, the better your content, the higher your ranking will be on Google. Great titles for your pages and great meta for your description is incredibly important if you intend to rank well (back to a Columbia SC Realtor search):
Why does SEO matter?
The bottom line is this. Over 85% of all consumers check online prior to going shopping. Let that sink in:
Importance Of Page 1 Google Seach Results
Do the Organic Search Engine Math
Ok here is the FINAL EXAM. If 85% of all consumers go online before shopping and if 85% of those use organic search results and if 87% of those stop on the first five results, what percentage of the total customer universe is that? The total impact of Organic SEO?
The answer is: 63% (85% x 85% x 87%)
Basically, it means that you are missing 6 out of every 10 customers if you are not on positions 1-5 of your keywords.
Let Us Help with Your Google Ranking and Search Engine Optimization
This is not a ‘hard sell.” Either you believe these numbers (please Google all these things yourself as well) or you don’t. If you do, you should do everything that you can to identify your keywords, get the appropriate content, and then pull out all the stops to get on the first page of Google. Will it take an investment of money? YES. Will it take time? YES. Will you have to most likely spend money ongoing to stay there? YES. All these things are certainly true; and frankly, once you understand the math then you absolutely realize that your competition will be coming for these same spots so you will need to hold them.
Let us help. Search Engine Optimization is not an inexpensive proposition. Our rates run at $75 per hour (which is value-priced with the national and international averages – see article here); however, in many cases, we can make a very meaningful impact with 3-6 hours per month of work. Ultimately, your budget will depend on the competitive nature of your keywords and how aggressive you want to be in attracting new business; but, let’s start the conversation today. You’ll be glad that you did!