Content Marketing Tips:  Its Important to Google, Its Important To You

Today, you had better be able to offer the best and most relevant content on your website.  This storytelling is the essence of content marketing.

Google sees content as one of the most critical factors in your website ranking.  Good content is what sets your site apart from the masses and delivers the right message into the hearts and minds of your customers.  The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers.  All other components of your site (design, visuals, videos, etc.) provide a secondary support role.  If you have effective taglines, great design will only enhance their effectiveness.  Design by itself does not sell.  Content does!

Keep these tips in mind when you evaluate your content and content marketing:

• Set a goal for your content marketing campaign
• Know your audience
• Use Analytics to guide your content creation
• Keep an editorial calendar
• Use one voice
• Add value
• SEO-proof your content

Bottom line, you’re asking someone to trade their time to read your content.  Make sure its a good investment for the reader.

Content Marketing:  Getting the Distribution That You Need

The content of your website should always begin with proper market research.  What’s your audience looking for?  What is the unique value proposition that you offer them for stopping by your website?

We identify your client.  We research the keywords which they are likely to use to find you on the web.  We carefully consider your product and your sales model.  We will understand your product or service.  We will know what geographical area to focus on to ensure your best returns.  Then, we then take our considerable research and talent and distribute your content using some of the most potent content and distribution sources in the world.

 

Simply put, we help you develop compelling content, and then, we put it in the possible places to be noticed.

Get Your Content Marketing Plan Here

If you’re looking for ways to get your business noticed, we can help!

We understand how to target your potential customer then provide the content that tells your story.  If you’re looking for a partner that will not only take time to understand your story but that will help you craft a better way to tell it, you have found it!

Let’s get started!  Take a few minutes to get things rolling.  Tell us a little bit about yourself in this FREE, NO OBLIGATION Content Marketing Form.  No one will call and try to sell you anything.  What we will do is take a look at your current site and give you some insights on how to improve it.  If you would like us to do the work, then great, we are happy to help.  If not, you’ve received some valuable information.  Either way, we will both be richer for the opportunity.