Your website is the only one that has a sales agent open 24 hours a day, 365 days a year, without salary, benefits, and commissions.

For real estate development companies and the real estate agents themselves, using digital tools such as Social Media and blogs can be quite good at generating potential clients.Online marketing SEO

Each day, these types of businesses are beginning to implement strategies to attract new investors. This is why your company should stop relying on traditional practices exclusively on traditional advertising. It is time to integrate an Online Marketing strategy and attract the right audience.

Today, 95 percent of property buyers prefer to research online before talking to any real estate agent.  As an entrepreneur, you must take advantage of this circumstance to get the most out of this amazing tool.

Real estate developers and independent agents have endless possibilities to increase their number of leads and turn them into real sales.

Here in Marketing Code, we show you the basics of Online Marketing strategies that will boost real estate your business:

  • Pay attention to your customers

    Focusing strategies on consumers will allow you to know what they are looking for in your product. Listen to them and adapt your efforts to the habits of your audiences. It sounds pretty basic, but sometimes in the Real Estate business agents tend to be in “Seller mode” 24/7. Taking a few minutes to understand the buyer’s real needs will help you to provide useful and valuable information for them, talk about their main concerns and let them know that you are there to solve them.


  • Use that information to create your SEO strategyWhen you understand what are the needs of your customers and what are they looking for, it’s time to provide that information to them in the most visible and effective way. Knowing exactly which words they use to look for your services can help you create content based on those specific keywords, that way you’ll be more visible in search engines like Google.
    although it sounds very simple, SEO (Search Engine Optimization) is one of the most changing and challenging strategies of Online Marketing.

    Take a time to read a little bit more of the subject in our previous blogs!

  • Social Media Strategy

    Take a look of your Social Media Marketing Strategy

    Some business tries to every social media channel possible in their current online marketing strategy and doesn’t take a minute to think where their efforts should be focusing on. Try to choose the channels that have the most important based on your customers and your Real Estate Agency goals. Avoid overcomplicating a strategy with too many targets and objectives.

    Simplicity is the key.