Most online marketing companies have multiple balls in the air at any given time. They’re creating strategies, running campaigns, and managing vital communications channels. Online Marketing tools are in abundance these days, which is not surprising considering the incredible demand for them among businesses of all scales. The diversity is clearly there to make an uninitiated entrepreneur ponder over the variety of options available.
Here are 4 Online Marketing tools that will help you boost your business strategies
1. Website Analytic Tool
Hands down our favorite tool for the best analytic insights is Google Analytics. You simply add their small tracking code to all the pages of your website, and you get FREE access to your website’s performance data. You can see where your website visitors are coming from, which pages are getting the most hits, what pages cause the most people to leave your site, and so much more. These insights allow you to develop smart strategies around converting visitors on your website.
Once you start using Google Analytics, try using it to answer these 5 questions.
- Who is visiting my website?
- What are visitors doing when they’re on my website?
- Where are the visitors coming from?
- Why are visitors coming to my website?
- How are visitors finding my website?
2. Social Media Marketing
Facebook does a good job of providing an in-house management tool, but your social media dealings probably extend far beyond a single platform. It can be challenging to balance a posting schedule and reviewing performance metrics across all of your social media pages. Luckily, there are many management tools on the market to help digital marketers. Our most recommended tool: HootSuite.
HootSuite is a powerful and convenient social media marketing system that allows you to manage your corporate accounts on Facebook, Twitter, LinkedIn, Google+, etc. With HootSuite, you can schedule social media posts in advance, publish them on all social networks, and track the reaction of your followers on every social page you run.
Furthermore, HootSuite enables you to respond to comments more effectively, monitor what your customers say about your company and products, and automatically send your RSS feeds to all social profiles.
3. Email Marketing Campaign Creator
Email marketing is one of the most critical components of any successful digital marketing strategy. Current and prospective customers have opted-in to hear what they have to say. You have the opportunity to become a trusted resource and increase conversion rates. There are plenty of email campaign tools on the market, but here are 3 of our favorites.
- Constant Contact
4. SEO Tools
Last but not least, SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
Here are a few points you need to consider when working out an SEO strategy:
- Who is in your target market? – SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
- Most people search on mobile devices – You don’t need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google’s Mobile-Friendly Test.
- Search engines are expanding – When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that ‘Googling’ has become a verb. However, a significant portion of searches takes place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.
- What’s your audience searching for? – Just a few years ago, the average user didn’t trust search engines to understand conversational questions. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle but will affect which keywords will be most valuable for your site. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits.