How a Social Media can improve your marketing strategy?

A Social Media Strategy is a plan that includes all the detailed actions that will be carried out to achieve the company’s marketing objectives.

The reasons for an active social media marketing program is abundantly clear; however, here are some additional considerations of the particular advantages:

• Engagement.  

  Unlike other advertising sources, social media gives you an opportunity to get a “look”, both literally and figuratively, at your potential client and demographics.  Also, advertising on social media can be “targeted” specifically to pre-defined demographics.

• Immediacy.  

  You can respond to problems or devastating PR events immediately.  If you are careful in constructing an ongoing platform of social media, it can become your media rapid deployment force.

• Competition.  

  Your competition either is engaging in social media now or will be soon.  Building an audience that is predisposed to your marketing message gives you critical mass to engage customers and launch new products.

• Medium.  

  Overall, social media is a better environment to engage your potential customers.  Social media users consider advertising less intrusive than other classic advertising methods; accordingly, you have a more significant opportunity to get your message out.

• Intelligence.  

  You will both find new customers, and new customers will find you.  Social media is so large that it will allow you to use ‘big data’ to discover potential customers that may well be outside of your target demographic.  This power of data will allow you a greater insight into the distribution and service area.

• Analyze and improve your Marketing Strategy constantly.

  If it can be measured, it can be improved. After analyzing what are your customers looking for in your Social Media, it is time to create a strategy that can help you measure a keep evaluating your evolution.If your goal is to find more customers, for example, you can follow closely the engagement in every post and how many people are you reaching with it. One tool you can use for this task is Google Analytics.

If your goal is to find more customers, for example, you can follow closely the engagement in every post and how many people are you reaching with it. One tool you can use for this task is Google Analytics.

Simply put, Social Media is a critical component of today’s advertising arsenal, and you need a firm that does it well.  We do!

We can show you how to use powerful social media channels like Facebook, Twitter, and YELP to create an audience.  We can show you how to harness the incredible data and demographics to advertise efficiently.

In Marketing Code we are here to help! If you’re not sure where or how to take your marketing strategy to next level, feel free to contact us!