According to Wikipedia: “SEO (Search Engine Optimization), is search engine optimization or search engine optimization. It is the process of improving the visibility of a website in the organic results of the different search engines.”
But beware, it is not about positioning a web in the search engine, because we can position it and that’s it.
When doing SEO we try to make it visible before a search query by the user and always display a page in the first places.
Now, before continuing, you can ask yourself, does SEO only position in Google? Not really. It is a technique that positions and makes web pages visible in search engines and as we know there are other search engines such as Bing, Yahoo, Mozilla, Safari, among others, but in South Carolina the most used is Google.
Now let’s understand that the operation of a search engine is divided into two important points:
Before a search query Google crawls millions of web pages through the “Googlebot”, this bot queries thousands and thousands of pages stored in your files, following the links that appear in them. This is why the importance of good links in a web: these collect data about the web pages that Google servers store in their large library.The tracking occurs when the bots come to track addresses of previous websites and sitemaps provided by the same sites. It should be noted that bots value new websites more compared to existing websites. Therefore, the importance of updating the content.
Once the bot has crawled a web and has compiled the necessary information, the robots include these pages in an index, where they will be sorted according to their authority, relevance and content, so when a user makes a query, the engine of the search will offer you the best-optimized content.
For the search engine to display the related content in its indexes, consider the related keywords, images, video, microformats, page speed, etc. Formerly the Google robots considered how many times a keyword was repeated in the content, today is no longer an important factor, the search engine has evolved and now considers many more aspects to make a web page visible.
We have already seen some important points about the search engine but … What does Google consider to position and make visible a website?
After the tracking and indexing, the famous algorithms begin to act, which revise the pages and show the most relevant ones taking into account many factors to position a website.
Now, you know how the search engine works, but you will surely wonder why is SEO important?
Statistically, 70% of the traffic generated by Google is concentrated in the top 5 search sites, and the rest is distributed among the following places.
Does your website appear in keyword queries related to your brand or business?
If it appears, they are doing a good job, but it can always be improved.
If it does not appear, there is definitely a lot to do.
If the answer was negative, you’re probably wondering: why my page does not appear in the Google search engine?
According to Google, these are the reasons why your page does not appear in the search engine:
– The site is not well linked to other sites on the Web.
– You just published a new site and Google has not yet crawled it.
– The design of the site hinders an effective tracking of its content by Google.
– Google has received an error while trying to crawl your site.
Remember that design is important. Every web page must have a responsive design, which can be adapted to all mobile devices.
Now if after having seen all of the above, the question comes, which you have surely been doing, why is SEO important for my business?
We know that SEO helps a website to be visible in search engines, considering the importance of Google search in people’s lives. Failure to appear before a search query related to your brand can mean losing a great business opportunity.
As we have reviewed previously, consider that the first 5 positions in the search engine take 70% of the clicks, now think the following: you are searching for a keyword with 20,000 thousand searches per month. Now consider that a page positioned in the first place gets 30% of the clicks, if you take a percentage you would have an approximate of 6,000 monthly organic visits. Excellent, isn’t it? An interesting and good metric for any brand, but be careful not to get excited, it’s not easy to get that. It takes a lot of work.
Finally, remember that SEO is the best way for your users or customers to find you through a search. Users are looking for information throughout the day and more support is Google, so the best way to reach our customers and future customers is through the search engine and SEO services becomes important.
MarketingCode extends and focuses your brand. We also peel back the skin of Google Searches and check for issues that might harm your online reputation. We review your Search Engine Optimization (SEO) to ensure that your keywords are ranking correctly.
If you have a small, medium or large company at SC (South Carolina) area and it does not appear on Google, you’re doing it wrong. Why?
1. Digital marketing offers small businesses the ability to compete with large ones at the same level.
In the digital world, in which anyone has the same tools available, you can achieve the same impact and notoriety, having the ability and knowledge to develop an effective strategy (with the corresponding investment and good content). Of course, having notoriety in the physical world will boost online brand growth noticeably.
2. Digital is more profitable than “traditional”.
With less investment, it is possible to obtain greater results. “40% of companies recognize the savings they get from using digital marketing techniques to promote their products and services. 30% show intention to devote part of their traditional marketing budget to digital strategies “.
3. Measurement of ROI.
In the digital world, you can know the profitability of the investment, due to the amount of data that we can obtain and measure in real time, this generates a great difference and advances comparing to the estimates of conventional advertising. Digital marketing platforms offer very complete statistics regarding the number of clicks and results, the analytics can track the campaign, and even track the client. Measuring the ROI of a traditional marketing strategy is almost impossible, while digital media provide data and statistics that allow us to know the evolution of the strategy and manage it based on the results.
4. Investment in digital translates into conversions.
These can be in leads, subscriptions or even sales, the marketing objective is to optimize these conversions focusing on improving search engine positioning, developing a social media strategy and designing e-mail marketing actions, among others. An effective strategy increases the benefits of the company. For small companies, digital marketing offers 33% more opportunities to grow your business. The big companies that use digital marketing have 28% more possibilities to generate higher income.
>> Looking for a Digital Marketing Strategist at SC (South Carolina) Area? Contacts us here and ask all the questions that you have! <<
5. Interaction with followers of the business.
The digital world allows a peer-to-peer personal digital experience, direct and effective treatment that becomes greater engagement and therefore greater customer satisfaction, this was difficult/impossible before. Which also means that customers have more power and tools to promote or complain about the brand, the Digital Era will force brands to provide better service.
6. World and mobile opportunities
91% of adults always carry a mobile or cell phone with them. This has become an extension of themselves. It is a direct way of entry to your heart, which digital marketing techniques allow like no other.
7. Help trust the business.
90% of customers trust more in the opinion of other users, the business should promote and favor channels that speak well of their brand, as well as show their closeness to the customer, and interest in knowing their opinion and ratings about your business and services.
8. Digital media is action oriented.
Internet is the realm of call to action and you have to know how to take advantage of the Zero Moment Of Truth: Knowing that what used to be a message is now an interaction. Know that word of mouth is stored and consulted online for the first time.
Digital marketing is a step forward towards the internet of things. We are in a connected age, where technology locates us, moves us, envelops and conditions our communication and behavior.
Having a digital brand strategy is basic in the digital future that is already here. Here at MarketingCode.com we can help you create or improve your Digital Marketing and SEO game at the SC area. Don’t hesitate to contact us.
The internet has made it possible for just about any company to run an ad campaign, target its customers, and determine where advertising efforts are most successful.
Here are 5 reasons you should be considering a proper Online Advertising Marketing campaign for your business:
Traditional advertising methods such as television commercials and magazine ads have no way to track the success of your ad. This is not an efficient model for business owners.
Save Money on Printing and Distribution Costs:
A website can act as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.
Easy to Use and Update:
If maintained properly your website will always be up-to-date and current. Easily make updates, edits, and deletions from any computer on the Internet. No more having to pay a programmer every time you want to change a date or add a product.
Increase brand awareness, credibility & trust:
Running online ads gets your brand name in front of your online prospects wherever they are on the web. Just like branding through radio or TV, your online ads will keep your business in front of potential buyers. Once your prospects become familiar with who you are, they begin to recognize your brand and will be more likely to come to you when they have a need you can fill for them.
Not only that, online ads reinforce the idea that you’re a legit business, so running ads can actually increase credibility for your business as well.
Your competitors are doing it:
We’ve all learned not to do something just because other people are doing it, but in this case, there’s an exception. If your competition’s out there engaging with your target market, they’re gaining market share and nabbing prospects that could be yours. And prospects will never know your name if you don’t put it right in front of their faces.
You’ll never win the lottery if you don’t buy the tickets: no one’s going to come to you to fulfill their consumer needs if they don’t know the name of your business, so get out there and show them who you are and what you do. Provide a memorable user experience, offer valuable information and outline clear calls-to-action so you can gain the traction you crave in your target market.
Here at MarketingCode.com, we can help you with the best Online Advertising in the South Carolina area.