Getting Lexington SC Customers For Your Business: The Power Of Local
If you’re looking for local Lexington customer traffic, the most important part of your search engine will be local SEO. “Local SEO” ensures your website is found under those “locally defined” searches. What is a “locally defined” search, you may ask? A locally or geographically defined search is a search that contains the city or area in the search. For example, if you search for “Nike Tennis Shoes,” you will get a different result from searching for “Nike Tennis Shoes Lexington SC.”
This “local search” that 85% of all consumers do before shopping for particular items.
So, the question becomes, how do you ensure that your website is effectively appearing on local Lexington SC searches?
Google My Biz (GMB) for Your Lexington Business
Google My Biz (GMB) is an incredibly powerful online directory for your business or organization. If you’ve ever Google a topic like “Restaurants Lexington SC, then you’ve likely seen the ever-popular “3 PACK” on Google.
The 3-pack is found in local Google searches. If a local search returns a 3-pack, it will almost always appear at the top of the page, usually alongside a map. For businesses looking to reach more customers through Google Search, it makes sense to optimize for this prized piece of search engine real-estate. These search results are at the top of the Google Search results, and they stand out compared to the organic results. The 3 pack is often displayed on searches done from mobile devices and desktops.
How can I rank in the 3 pack?
Getting your website in the local 3 pack is not like ordinary SEO. For a start, listings in the 3-pack are based on Google My Business (GMB) listings. In the 3 pack, Google ranks businesses, not websites. This makes the process simpler, but how can you get your business listed here? The first thing you have to do is to claim or create your listing for every location of your business. This process can be accomplished by going to the Google My Business website and entering your information or hiring a marketing firm to do this for you.
Once you’ve established your listing, you want to appear in as many categories and searches as possible. Here are a few things you can do to improve your rankings:
Choose an appropriate category for your business.
Complete your profile with images and branding
Include a local phone number and address that is consistent with your website and all directories. This is also referred to as NAP (Name, Address, and Phone Number) and is called citations in SEO speak.
Link to your website
Include information on your listing like products and services
Take Few Moments To Find Your Local Google Rankings In Lexington SC
According to Wikipedia: “SEO (Search Engine Optimization), is search engine optimization or search engine optimization. It is the process of improving the visibility of a website in the organic results of the different search engines.”
But beware, it is not about positioning a web in the search engine, because we can position it and that’s it.
When doing SEO we try to make it visible before a search query by the user and always display a page in the first places.
Now, before continuing, you can ask yourself, does SEO only position in Google? Not really. It is a technique that positions and makes web pages visible in search engines and as we know there are other search engines such as Bing, Yahoo, Mozilla, Safari, among others, but in South Carolina the most used is Google.
Now let’s understand that the operation of a search engine is divided into two important points:
Before a search query Google crawls millions of web pages through the “Googlebot”, this bot queries thousands and thousands of pages stored in your files, following the links that appear in them. This is why the importance of good links in a web: these collect data about the web pages that Google servers store in their large library.The tracking occurs when the bots come to track addresses of previous websites and sitemaps provided by the same sites. It should be noted that bots value new websites more compared to existing websites. Therefore, the importance of updating the content.
Once the bot has crawled a web and has compiled the necessary information, the robots include these pages in an index, where they will be sorted according to their authority, relevance and content, so when a user makes a query, the engine of the search will offer you the best-optimized content.
For the search engine to display the related content in its indexes, consider the related keywords, images, video, microformats, page speed, etc. Formerly the Google robots considered how many times a keyword was repeated in the content, today is no longer an important factor, the search engine has evolved and now considers many more aspects to make a web page visible.
We have already seen some important points about the search engine but … What does Google consider to position and make visible a website?
After the tracking and indexing, the famous algorithms begin to act, which revise the pages and show the most relevant ones taking into account many factors to position a website.
Now, you know how the search engine works, but you will surely wonder why is SEO important?
Statistically, 70% of the traffic generated by Google is concentrated in the top 5 search sites, and the rest is distributed among the following places.
Does your website appear in keyword queries related to your brand or business?
If it appears, they are doing a good job, but it can always be improved.
If it does not appear, there is definitely a lot to do.
If the answer was negative, you’re probably wondering: why my page does not appear in the Google search engine?
According to Google, these are the reasons why your page does not appear in the search engine:
– The site is not well linked to other sites on the Web.
– You just published a new site and Google has not yet crawled it.
– The design of the site hinders an effective tracking of its content by Google.
– Google has received an error while trying to crawl your site.
Remember that design is important. Every web page must have a responsive design, which can be adapted to all mobile devices.
Now if after having seen all of the above, the question comes, which you have surely been doing, why is SEO important for my business?
We know that SEO helps a website to be visible in search engines, considering the importance of Google search in people’s lives. Failure to appear before a search query related to your brand can mean losing a great business opportunity.
As we have reviewed previously, consider that the first 5 positions in the search engine take 70% of the clicks, now think the following: you are searching for a keyword with 20,000 thousand searches per month. Now consider that a page positioned in the first place gets 30% of the clicks, if you take a percentage you would have an approximate of 6,000 monthly organic visits. Excellent, isn’t it? An interesting and good metric for any brand, but be careful not to get excited, it’s not easy to get that. It takes a lot of work.
Finally, remember that SEO is the best way for your users or customers to find you through a search. Users are looking for information throughout the day and more support is Google, so the best way to reach our customers and future customers is through the search engine and SEO services becomes important.
MarketingCode extends and focuses your brand. We also peel back the skin of Google Searches and check for issues that might harm your online reputation. We review your Search Engine Optimization (SEO) to ensure that your keywords are ranking correctly.
The advantages of social networks for the user are known by all. Who does not have a social profile? These platforms allow us to communicate with the rest of the world and do it instantly.
Precisely that popularity and massive use is what makes them also interesting from the point of view of digital marketing, since they provide us with an immediate connection with millions of people related to our brand, which helps us to generate a community environment of profiles interested in what we can offer them and in the same thing that we are interested in.
Social media marketing is a discipline that increasingly generates more interest. These are some of the main advantages of social networks:
Testing of products and services
Contacts with influencers and professional collaborations
Advance in the sales funnel
Study of the competition
These are some of the main pros of the campaigns in social networks, but we will explain why more carefully.
Main advantages of social networks
1. Increase visibility and can improve a brand’s online reputation
What is the first thing that users do when a brand awakens their interest? Search it in social networks. Any brand that wants to position itself solidly on the Internet must pay attention to the image and management of its social networks.
The first of the advantages of social networks is that these are the showcase closest to the consumer and a great source of attraction to the website of a company. Therefore, they should show a good image of the world.
2. Helps retain customers
What is our reaction as customers when we enter an establishment and are treated with maximum attention, personalization, and interest by our interlocutor? What if, in addition, they offer us discounts, personalized offers or participation in raffles whose prizes are attractive to us?
Probably, the next time we need something sold there, we will return to the same place to make our purchase.
The use of social networks from the perspective of marketing is not very different:
Based on the content that generates interest to users, responding to their doubts and concerns, and making promotional actions that bring them a benefit, a brand can get a simple follower to become a loyal customer.
Instead of talking about a brand all the time, we should be interested in knowing what our followers are looking for, what problems they have in relation to our product, and helping them to solve them.
Consumers are grateful for those brands that truly serve them. If they see that our interest in serving them is genuine, they will thank us by returning again and again.
3. They allow offering a more direct customer service
Customer service is the main part of any loyalty strategy. If when a client or potential client addresses us, receives adequate treatment and their experience is satisfactory, they will increase the chances of it becoming a regular buyer.
Given that social networks are the tool that the client has the most at hand to establish contact, it is very common for Facebook or Twitter accounts to receive communications and inquiries from the public.
Another advantage of advertising on social networks is that they are a powerful loyalty tool.
These can range from simple comments to questions or complaints and, since in many cases they are exposed in a public way, we must take special care in how to manage them.
Now, if the person or persons in charge of social media have the adequate preparation, use a calm and cordial tone and provide solutions to the problems that arise, social networks can be a great advantage to strengthen the image of the brand before the public.
4. They make it easy to advance in the sales funnel
Social networks play a very important role, not only for the attraction and customer loyalty but also during the lead nurturing processes and the buyer cycle.
Through the creation of interesting content and frequent activity in them, the public is acquiring first knowledge, then familiarity and finally trust in the brand.
Through the creation of interesting content, we can make users gain confidence in the brand and advance through the sales funnel
The networks will then serve to make them advance through the sales funnel, deriving traffic to the next stage and making it a little closer to the point where they are already prepared to acquire the product.
5. They allow studying actions of the competition
From the perspective of marketing, studying the actions in social networks of competitors that are located above us can become a valuable source of information that allows us to improve our actions.
Through the analysis of the networks in which they operate, the type of content they publish and which registers the most engagement, their frequency, or the publicity in social networks they carry out, we can adjust our own social media strategy to provide better results.
If you’re looking to optimize your presence in social networks or online marketing in the Columbia SC area, don’t hesitate to contact us!
If you have a small, medium or large company at SC (South Carolina) area and it does not appear on Google, you’re doing it wrong. Why?
1. Digital marketing offers small businesses the ability to compete with large ones at the same level.
In the digital world, in which anyone has the same tools available, you can achieve the same impact and notoriety, having the ability and knowledge to develop an effective strategy (with the corresponding investment and good content). Of course, having notoriety in the physical world will boost online brand growth noticeably.
2. Digital is more profitable than “traditional”.
With less investment, it is possible to obtain greater results. “40% of companies recognize the savings they get from using digital marketing techniques to promote their products and services. 30% show intention to devote part of their traditional marketing budget to digital strategies “.
3. Measurement of ROI.
In the digital world, you can know the profitability of the investment, due to the amount of data that we can obtain and measure in real time, this generates a great difference and advances comparing to the estimates of conventional advertising. Digital marketing platforms offer very complete statistics regarding the number of clicks and results, the analytics can track the campaign, and even track the client. Measuring the ROI of a traditional marketing strategy is almost impossible, while digital media provide data and statistics that allow us to know the evolution of the strategy and manage it based on the results.
4. Investment in digital translates into conversions.
These can be in leads, subscriptions or even sales, the marketing objective is to optimize these conversions focusing on improving search engine positioning, developing a social media strategy and designing e-mail marketing actions, among others. An effective strategy increases the benefits of the company. For small companies, digital marketing offers 33% more opportunities to grow your business. The big companies that use digital marketing have 28% more possibilities to generate higher income.
>> Looking for a Digital Marketing Strategist at SC (South Carolina) Area? Contacts us here and ask all the questions that you have! <<
5. Interaction with followers of the business.
The digital world allows a peer-to-peer personal digital experience, direct and effective treatment that becomes greater engagement and therefore greater customer satisfaction, this was difficult/impossible before. Which also means that customers have more power and tools to promote or complain about the brand, the Digital Era will force brands to provide better service.
6. World and mobile opportunities
91% of adults always carry a mobile or cell phone with them. This has become an extension of themselves. It is a direct way of entry to your heart, which digital marketing techniques allow like no other.
7. Help trust the business.
90% of customers trust more in the opinion of other users, the business should promote and favor channels that speak well of their brand, as well as show their closeness to the customer, and interest in knowing their opinion and ratings about your business and services.
8. Digital media is action oriented.
Internet is the realm of call to action and you have to know how to take advantage of the Zero Moment Of Truth: Knowing that what used to be a message is now an interaction. Know that word of mouth is stored and consulted online for the first time.
Digital marketing is a step forward towards the internet of things. We are in a connected age, where technology locates us, moves us, envelops and conditions our communication and behavior.
Having a digital brand strategy is basic in the digital future that is already here. Here at MarketingCode.com we can help you create or improve your Digital Marketing and SEO game at the SC area. Don’t hesitate to contact us.
The internet has made it possible for just about any company to run an ad campaign, target its customers, and determine where advertising efforts are most successful.
Here are 5 reasons you should be considering a proper Online Advertising Marketing campaign for your business:
Traditional advertising methods such as television commercials and magazine ads have no way to track the success of your ad. This is not an efficient model for business owners.
Save Money on Printing and Distribution Costs:
A website can act as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.
Easy to Use and Update:
If maintained properly your website will always be up-to-date and current. Easily make updates, edits, and deletions from any computer on the Internet. No more having to pay a programmer every time you want to change a date or add a product.
Increase brand awareness, credibility & trust:
Running online ads gets your brand name in front of your online prospects wherever they are on the web. Just like branding through radio or TV, your online ads will keep your business in front of potential buyers. Once your prospects become familiar with who you are, they begin to recognize your brand and will be more likely to come to you when they have a need you can fill for them.
Not only that, online ads reinforce the idea that you’re a legit business, so running ads can actually increase credibility for your business as well.
Your competitors are doing it:
We’ve all learned not to do something just because other people are doing it, but in this case, there’s an exception. If your competition’s out there engaging with your target market, they’re gaining market share and nabbing prospects that could be yours. And prospects will never know your name if you don’t put it right in front of their faces.
You’ll never win the lottery if you don’t buy the tickets: no one’s going to come to you to fulfill their consumer needs if they don’t know the name of your business, so get out there and show them who you are and what you do. Provide a memorable user experience, offer valuable information and outline clear calls-to-action so you can gain the traction you crave in your target market.
Here at MarketingCode.com, we can help you with the best Online Advertising in the South Carolina area.