If you have a small, medium or large company at SC (South Carolina) area and it does not appear on Google, you’re doing it wrong. Why?
1. Digital marketing offers small businesses the ability to compete with large ones at the same level.
In the digital world, in which anyone has the same tools available, you can achieve the same impact and notoriety, having the ability and knowledge to develop an effective strategy (with the corresponding investment and good content). Of course, having notoriety in the physical world will boost online brand growth noticeably.
2. Digital is more profitable than “traditional”.
With less investment, it is possible to obtain greater results. “40% of companies recognize the savings they get from using digital marketing techniques to promote their products and services. 30% show intention to devote part of their traditional marketing budget to digital strategies “.
3. Measurement of ROI.
In the digital world, you can know the profitability of the investment, due to the amount of data that we can obtain and measure in real time, this generates a great difference and advances comparing to the estimates of conventional advertising. Digital marketing platforms offer very complete statistics regarding the number of clicks and results, the analytics can track the campaign, and even track the client. Measuring the ROI of a traditional marketing strategy is almost impossible, while digital media provide data and statistics that allow us to know the evolution of the strategy and manage it based on the results.
4. Investment in digital translates into conversions.
These can be in leads, subscriptions or even sales, the marketing objective is to optimize these conversions focusing on improving search engine positioning, developing a social media strategy and designing e-mail marketing actions, among others. An effective strategy increases the benefits of the company. For small companies, digital marketing offers 33% more opportunities to grow your business. The big companies that use digital marketing have 28% more possibilities to generate higher income.
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5. Interaction with followers of the business.
The digital world allows a peer-to-peer personal digital experience, direct and effective treatment that becomes greater engagement and therefore greater customer satisfaction, this was difficult/impossible before. Which also means that customers have more power and tools to promote or complain about the brand, the Digital Era will force brands to provide better service.
6. World and mobile opportunities
91% of adults always carry a mobile or cell phone with them. This has become an extension of themselves. It is a direct way of entry to your heart, which digital marketing techniques allow like no other.
7. Help trust the business.
90% of customers trust more in the opinion of other users, the business should promote and favor channels that speak well of their brand, as well as show their closeness to the customer, and interest in knowing their opinion and ratings about your business and services.
8. Digital media is action oriented.
Internet is the realm of call to action and you have to know how to take advantage of the Zero Moment Of Truth: Knowing that what used to be a message is now an interaction. Know that word of mouth is stored and consulted online for the first time.
Digital marketing is a step forward towards the internet of things. We are in a connected age, where technology locates us, moves us, envelops and conditions our communication and behavior.
Having a digital brand strategy is basic in the digital future that is already here. Here at MarketingCode.com we can help you create or improve your Digital Marketing and SEO game at the SC area. Don’t hesitate to contact us.