Search Engine Optimization: How to Make Spiders and Other Crawlers Work For You
So, how do you do it? Better yet, how does Google do it? If you’re unfamiliar with Google’s methodology here’s a pretty good primer (video below). And, although it is a little dated, it’s a classic!
Whether You Call It Search Engine Optimization or SEO, You Better Have It
Ok. If you took the time to watch (and I hope you did), it should be clear that Google is pretty complex. Today, Google’s Algorithm is even more complex measuring social media “intangibles” like Facebook, Twitter, and other sources. It effectively checks to see if your story and branding are consistent across all platforms—ie, are you credible? And, from this information, it determines a Page Rank. Ultimately, this factors out to whether you rank on page 1 or 21.
Why Does SEO cost so much? Can’t you just do it once?
This is the most asked question. If you have an understanding of just how many things Google searches now and just how many things you have to make sure “match up”, then you’re well on your way to answering the cost question. Frankly, it just takes a lot of work! And, the type of work it takes is time and thought intensive. And, to add one more level of complication, it’s always changing — a new competitor arrives, a new product line is available, a bad review or news item has to be dealt with. The search engine consultant, Moz completed a survey in 2011 on SEO cost worldwide. Basically, the survey amplified that while prices do vary worldwide that the services needed to ensure your website presence do not!
We take care of all that. We do it on an ongoing basis.
Website Optimization Techniques: What Will Make Your Online Marketing Successful
There are a great many factors that go into Optimizing your website. We have to understand the competitive nature of your business, your services, and your goals. It is the synthesis of this information along that produces a successful online marketing plan—it becomes your MarketingCODE.
Let us help you with the process. Take a few minutes to fill out the FREE, NO OBLIGATION contact form. We will provide you with some valuable information that will help establish a baseline and, hopefully, provide you with some insights on your strengths and weaknesses. And, while we certainly hope that we can help you with these issues in the future, either way, the knowledge that you gain will be helpful. And, it’s yours to keep!