If you are already developing a strategy to attract more customers through the Internet, one of the points that you must take care of the most is the image your brand is transmitting (reputation management). This is defined by the content that is published, and also by the interactions with the followers, their opinions and the conversations that are generated around your product or service.
It is a critical factor for the success of any digital content marketing plan, but not all business take it into account. The reputation or public perception of a brand is something that we must work on permanently, to avoid possible crises and also be prepared to act intelligently before them.
To start our reputation management, the first step is to verify what is being said about our brand on the Internet. A good way to do this is to review conversations with our followers in recent months: was there a complaint? Was the response quick? Was the client satisfied with the solution provided?
You can also do research through the search engines, either by the name of the company, or the products or services offered.
Define the most important points of your brand message: who is your target audience, what type of information or content is relevant to it, and what will be the tone of the communication.
Generate and publish content that generates real value for your followers and customers. That is, to answer your most frequent questions, help them solve specific problems, inspire them and, in the end, make them see your brand as an important ally in your life.
Keep all the profiles of the brand updated on social networks. Mainly, all the information that describes your offer (what do you sell?), Your differential value against the competition, and the contact data. Do not miss any opportunity!
Create a community: This is essential so that communication with your audience is close, warm and genuine. And to achieve this, you need to regularly generate actions that you tell your customers and followers that are important to you, and that you do not only look for them to sell them something.
Have a constant presence. To generate a relationship of trust that strengthens your brand online, your followers need to know that you will always be there for them. To do this, publish regularly on your blog, talk with your followers, and be attentive to complaints. When a profile on social media is created and then abandon for lack of time is a bad sign, so work only with those to which you can spend time.
Count with a well-detailed contingency plan in the face of a possible reputation crisis in social networks. This can be due to a failure in the quality of your product or service, or negative comments from angry customers. Do not get caught off guard!
We recommend you to put these recommendations into practice, as they will help you take care of your brand on the web. Which of these actions do you regularly? What do you need?