Digital marketing for real estate has become a necessary tool in today’s market. It is no longer enough to rely on traditional methods such as print ads, open houses, and word-of-mouth referrals.
There is now a multitude of digital channels that can be used to reach potential buyers and sellers. Which ones are most effective depends on your goals and the demographics of your target audience.
In this article, we will explore the most popular digital marketing channels for real estate and discuss how each one can be used to achieve your desired results.
1. Social Media
Social media is one of the most powerful digital marketing tools available. It allows you to connect with potential buyers and sellers on a personal level and create a sense of community around your brand.
Social media can be a great way to generate leads, build relationships, and close deals when used effectively. The key is to identify the platforms your target audience is using and create relevant and engaging content.
2. Email Marketing
Email marketing is another effective digital marketing tool for real estate agents. It allows you to stay in touch with past clients, nurture relationships with current clients, and reach out to new prospects.
The key to email marketing success is to create targeted email lists and send relevant personalized content. Email marketing can promote listings, share industry news, or stay in touch with your network.
3. Search Engine Optimization
Search engine optimization (SEO) is a process that can be used to improve the visibility of your website in search engine results pages (SERPs). Optimizing your site for relevant keywords can increase your chances of being found by potential buyers and sellers searching online.
SEO is a long-term strategy that requires ongoing effort, but it can be a very effective way to drive traffic to your website and generate leads.
4. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a form of online marketing that allows you to place ads on search engines and other websites. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers.
PPC can be used to target buyers and sellers who are actively searching for properties or services like yours. It is an effective way to generate leads and drive traffic to your website.
5. Content Marketing
Content marketing is a process that involves creating and sharing relevant, valuable content to attract, engage, and retain customers. The goal of content marketing is to build trust and relationships with potential buyers and sellers by providing them with information that is relevant and useful.
Content marketing can be used in various ways, such as blog posts, infographics, eBooks, guides, and email newsletters. It is an effective way to generate leads, build trust, and establish your brand as a thought leader in the industry.
6. Online Listings
Online listings are an essential part of digital marketing for real estate. They provide potential buyers and sellers with information about available properties for sale or rent.
Most online listing platforms allow you to add photos, videos, and other multimedia content to your listings. This is a great way to showcase your properties and attract the attention of potential buyers and renters.
7. Google My Business
Google My Business (GMB) is a free listing service provided by Google. It allows you to list your business on Google Maps and in local search results. GMB is a great way to improve your visibility in search engine results pages (SERPs) and attract new leads.
To start, create a GMB listing for your business and add as much information as possible. Include photos, videos, and other multimedia content to showcase your properties and services.
8. Mobile Marketing
Mobile marketing is a process that involves creating and sharing content that is specifically designed for mobile devices. Mobile devices are becoming increasingly popular, so it’s essential to make sure that your website and content are optimized for them.
Some effective mobile marketing strategies include creating responsive design websites, developing mobile apps, and creating QR codes. Using these strategies, you can improve your chances of reaching potential buyers and sellers using mobile devices.
9. Referral Marketing
Referral marketing is a process that involves encouraging your customers to refer you to their friends and family. This can be done by offering incentives, such as discounts or freebies.
Referral marketing is excellent for generating word-of-mouth advertising and attracting new leads. It is also an effective way to build relationships with your existing customers.
Digital marketing for real estate is a necessary tool in today’s market. You can reach more potential buyers and sellers by utilizing the most effective digital marketing channels, generating leads, and closing deals.
If you are looking to improve your digital marketing strategy, contact the team at Marketing Code today. We are real estate digital marketing experts and can help you achieve your goals. We offer various services, including website design and development, SEO, social media marketing, and PPC. Contact us today to find out more.
If you’re in the real estate business, then you know that SEO is essential for driving traffic to your listings. But what exactly is real estate SEO, and how does it work? In this article, we’ll take a look at what real estate SEO is and how it can benefit your business.
Real Estate is a competitive industry. In order to get noticed, you need to make sure your website is optimized for search engines. This is where real estate SEO comes in. Real estate SEO is the process of optimizing your website for the purpose of getting it to rank higher in search engine results pages (SERPs). The higher your website ranks in SERPs, the more likely people are to find it when they’re searching for properties.
Why Does Your Real Estate Business Need SEO?
Real estate SEO is unique in several ways. Firstly, real estate is highly competitive, with billions of dollars exchanging hands each year. As a result, real estate professionals need to be on the top of their game regarding online visibility. The realtor market is constantly evolving, with new properties listed and sold every day. Real estate SEO needs to be dynamic and flexible to keep up with the latest trends. Finally, real estate SEO also considers the specific needs of both buyers and sellers.
For example, a buyer might be looking for a property in a specific location or with certain features, while a seller might be trying to attract buyers from a specific demographic. By understanding the unique needs of the real estate market, real estate SEO experts can provide targeted and effective solutions that help everyone involved in the process.
The Key Benefits of Real Estate SEO:
Higher Rankings in Search Engines
Backlinko stats say “The top result in Google gets around 32% of all clicks”.
One of the main benefits of real estate SEO is that it can help your realty website rank higher in search engine results. This is important because the higher your website ranks, the more likely people will find it in search results. And, of course, the more people who find your website, the more leads you’re likely to generate.
More Organic Traffic
By ranking higher in SERPs, you’ll also be able to attract more traffic from potential clients. Organic traffic is the type of traffic that comes from people who find your website through search engines, rather than from paid ads. For example, if a user searches for “homes for sale in Los Angeles” and your website appears on the first page of results, there’s a much higher chance that they’ll click through to your site.
According to sparktoro, 59.2 percent of the world’s web traffic is driven by Google organic search.
This means there is a lot of potential traffic that you can pull in with a targeted organic real estate SEO strategy.
Improved Brand Awareness and Trust
Ranking real estate websites higher in search results will enable more people to see your brand and offerings, which will lead to improved brand awareness and trust. Web searchers tend to trust websites that appear on the first page of results more than those that appear lower down.
Featuring in Area-Specific Searches
According to Hubspot, 92% of searchers pick a business on the first page of local search results.
If you want to engage investors or sellers in a specific area, local search engine optimization can be a very effective way to do this. When you optimize your website and content for area-specific keywords, for example, if you’re a realtor in Los Angeles, you could optimize your website for the keyword “Los Angeles real estate.” This would mean that your website would come up when people in Los Angeles search for that term, increasing their chances of visiting your site.
Directing Qualified Organic Leads to Your Website:
A key benefit of real estate marketing is that it can help you direct qualified organic leads to your website by various methods, including forms and CTAs. By optimizing your real estate website for specific keywords, you can ensure that only people interested in what you have to offer will find your website. More targeted leads would mean that you’re more queries from interested buyers and a greater conversion rate.
One of the vital benefits of real estate SEO is providing a higher return on investment (ROI) than other marketing activities. This is because SEO is a very cost-effective way to generate leads and improve your website’s visibility.
Some Key SEO Strategies For Real Estate :
There are many different ways in which real estate SEO experts can help you improve the visibility of your website in the local market. However, some of the most important tools that they use include:
Keyword research is essential for your real estate SEO strategy. This is because it helps you identify the keywords people are using to search for properties from various real estate agents in their respective areas. Once you know what these relevant keywords are, you can then optimize your website and content for them, which will help improve your visibility in SERPs.
You might already know keywords like homes for sale is hard to achieve a top ranking without paying for ads. However, by conducting research, you may be able to identify other relevant keywords that have less competition but are still being used by potential clients in their searches.
For example, a keyword like “real estate agents in Los Angeles” would be much easier to rank than “homes for sale in Los Angeles.”
The large volume keywords might grab your attention first, but the long-tail keywords are actually more important for your SEO strategy. This is because they’re more specific and are more likely to be used by people who are further along in the buyer’s journey and are therefore more qualified leads.
Content Creation and Marketing
Content relevancy is the key signal that Google looks for when determining where to rank your website in SERPs. This means that if you want to improve your real estate SEO, you need to create content that is relevant to your target audience.
Your content should be well-researched and answer the questions that potential clients are likely to have about buying or selling a property. In particular, a real estate website should not be limited to IDX listings. Instead, it should provide valuable resources that will educate and inform your target audience about the neighborhood, housing market, and the real estate industry in general.
It’s also important to market your content so that it reaches your target audience. This can be done through various methods, such as email marketing, social media marketing, and pay-per-click (PPC) advertising.
For Real estate businesses looking to improve their ranking in SERPs, one of the best things you can do is to create and verify a Google My Business (GMB) listing. This will help your business show up in the “Local Pack” section of SERPs, which is where Google displays a map with three local businesses that match the user’s query.
It also tells Google that your business is real and trustworthy, which can help improve your ranking. Creating a GMB listing is free and easy to do. You just need to fill out some basic information about your business, such as your name, address, phone number, website, business hours, etc.
In addition, NAP Consistency (Name, Address, and Phone number) is very important for Local SEO. You need to make sure that your NAP information is consistent across all of your online listings (including your GMB listing, real estate directories, Facebook, Yelp, etc.). This will help Google verify your business and improve your ranking in SERPs.
Local SEO Optimization
Local search engine optimization is another important tool for real estate marketing. Local SEO includes on-page optimization, local citations, real estate business listings, using targeted real estate keywords, and various other optimizing processes. This will enable you to target home buyers and renters in a specific area. By optimizing your website and content for local keywords, you can ensure that your website appears when potential clients search for properties in your area.
Link building is also vital for real estate SEO. Links from high-quality websites can help to improve your website’s visibility and authority. Link building can be a time-consuming process, but it is essential for any real estate business that wants to rank highly in SERPs. Believe me or not, real estate websites that have a Zillow Profile tend to rank higher than those that don’t. Probably this is because Zillow is a high-quality website with a lot of authority. So, if you can get a link from them, it will definitely help your website’s ranking.
Some other link-building strategies for real estate agents include writing guest blog posts, creating infographics, and listing your properties on online directories.
Real Estate Listings
A vital aspect of a real estate site is the listings it features. Customizing IDX listings and implementing REX in your real estate website will ensure that your site has the latest and most accurate listings. This, in turn, will help elevate your website’s visibility and its conversion rate.
When it comes to marketing for real estate, there are many different things that you need to take into consideration. However, by following an effective real estate marketing plan, you can be sure you’re on the right track.
Marketing Code is an experienced SEO agency with unique expertise working in the real estate niche. MC has a team of SEO experts that can help you improve the visibility of your website in Google and other search engines and generate more leads.
In recent years Content Marketing has become the most powerful tool in a marketer’s toolkit. To explore the benefits of Marketing, it is essential to understand what content marketing is and how it can be effectively used to gain leverage in your business niche and stay ahead of the curve.
Content marketing involves creating and distributing content consistently to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action.
The first step in creating an effective online marketing strategy is figuring out what your customers are looking for. After researching this, you can produce material that teaches, informs, or entertains your target audience. It is also essential to make sure that your content is engaging and easy to consume. If it’s not, you risk losing your audience’s attention.
79% of online shoppers spend at least 50% of their shopping time researching products online.
80% of consumers appreciate learning about a company through custom content marketing.
68% of people research brands and websites that interest them online.
Engaging Clients and Building Trust:
Modern web visitors and online browsers are savvy for good content. Before engaging with a brand or business, they look for comprehensive, informative, and well-researched content, videos, or blogs. Remember, a website that does not display relevant and consistent content may not engage the audience. If you can answer their questions and give them the information they seek, you’re one step closer to gaining their trust and their business.
Generating Leads and Boosting Sales:
Content marketing doesn’t just stop at engaging the audience. Compelling content marketing can also generate leads and boost sales for your business. By creating high-quality content targeted at your ideal customer, you can attract them to your website and convert them into customers.
Content Marketing is Cost-effective:
Content Marketing is more cost-effective compared to traditional forms of marketing. Creating and distributing content on various websites, blog posts, and social media platforms can be absolutely free. Creating great content, video content, and sharing valuable information as part of your content marketing efforts to engage the target audience is all you need to do.
Small Business Can Easily Gain Prominence:
Consistent content marketing can help small businesses gain the attention of their target audience and become thought leaders in their respective industries. While a small business cannot compete with a large company in traditional forms of advertising, it can certainly do so with an intelligent online marketing strategy.
Improved Search Engine Rankings:
High-quality, keyword-rich content can help improve your website’s search engine rankings resulting in more traffic to your website. Content marketing through various channels like social media handles, publishing guest posts, curating and distributing content from other sites can drive organic traffic to your site and help you rank high in Google, Bing, and other search engines.
How to Make Content Marketing Work for Your Business:
If you are not already using content marketing as part of your digital marketing strategy, it’s time to start. Here is How You Can Use Content Marketing to Boost Your Business:
Building Your Brand Image:
Content plays a key role in establishing your brand values and image to your target audience. You should aim at creating and publishing valuable information and relevant content about your products and services to engage the target audience. You should also display case studies and reviews to help potential customers connect with your brand.
Using Content for Social Media Marketing:
Social media platforms are a great way to connect with potential and current customers. You should have a social media marketing strategy that uses Instagram and Facebook posts and Youtube video content so that potential customers can explore your content and your brand can create authority on the social platforms.
Encouraging Content Sharing:
Great content that shares valuable information about your market and makes suggestions or solves problems have a higher chance of being shared on social channels by your website followers. When a customer shares your content, it amplifies your brand value and drives organic traffic to your site. Alternatively, you can share content by creating guest posts or publishing curated content on your site to encourage inbound links.
Making An Impact On the Search Engines:
Content marketing can also help improve your website’s SEO. You must write high-quality, keyword-rich content that will engage website visitors and help it rank higher on search engines. This ensures increased visibility and results in more website visitors.
Why Choose Marketing Code as your Content Marketing Partner?
At our digital marketing company, We know that content marketing is essential for any digital strategy. That’s why our experienced writers create compelling and engaging copy to be published on websites, blogs, or social media platforms of your choice! It’s a great way to connect with potential and current customers, build your brand image and improve your website’s SEO. Marketing Code has years of expertise and experience in content marketing. We can help you create a content marketing strategy that will take your business to the next level.
Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or trend that businesses ‘have’ to follow to keep up with the competition.
The truth is that companies don’t need to chase trends to have an effective digital presence and keep up with their competition. At least not every trend.
However, marketers do need to keep a close eye on the landscape and adopt new strategies and trends where it makes sense for their business. In 2019, we’ll see rapid growth in a number of different strategies.
Some of those strategies have seen consistent growth for years. Others are new to the scene and just now beginning their ascension in the digital world. But, all of them will play a key role in the internet marketing industry in 2019.
Social Media More Storytelling & Less Promotion
Taking the educational approach means doing more teaching than selling. Storytelling is not much different and, in fact, can be educational in nature. However, the power of storytelling lies not in teaching people things they didn’t know, but in relatable characters and situations, or at least characters and situations that evoke emotional responses. Such responses spur action, often much more effectively than shameless and constant self-promotion on social media.
SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with the decent user experience.
And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to be a worthy contender in its market.
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.
It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measurable, and Google Ads PPC is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Then there’s the whole “not provided” fiasco. Social media can be equally difficult to measure. In comparison, Google Ads is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are sucking or returning ROI.
Inbound marketing is the bread and butter of what we do here at Marketing Code. In inbound marketing, the focus is placed on the content that you produce and the value that you are able to offer your customers. That won’t change.
The industry is moving in one direction and it is toward higher levels of personalized content production, no away from it.
Inbound marketing is all about attracting your audience based on the value that you provide, not based on how well you can interrupt their thought processes with an interesting advertisement. It’s a long-term growth strategy that helps to position your company for ongoing success.
According to HubSpot’s State of Inbound 2018 report, 55% of marketers say that blog content creation is their top inbound marketing priority in 2018.
That won’t change in 2019, as more companies make a long-term commitment to producing more content and inbound marketing strategies.
Look for inbound marketing and related internet marketing strategies, an already large part of the online marketing industry, to continue its growth in 2019.
If you’ve been paying attention to recent trends in the digital marketing industry lately, you probably have heard a fair amount about growth hacking. If you aren’t aware of what growth hacking entails, I’ll provide a quick explanation.
In growth hacking, every strategy you execute, tool you install, and technique that you use to gain traction is informed by your desire for growth. Often, in growth hacking, traditional processes take a back seat to results.
Growth hackers view the digital landscape as a battleground and see their job as fighting in that battleground and rising above the competition at whatever the cost. They use data as their weapon and creativity as they vehicle.
Growth hacking often employs small techniques, known as “hacks,” that help companies to drive demand and growth. Often, these strategies are in a moral gray area, which is one of the reasons why growth hacking has remained on the outskirts as a strategy.
However, companies see the results that the practice is able to provide and want it for themselves, which is why we will see growth hacking take an even larger jump into mainstream marketing circles in 2019.
One of the many advantages that come with Online Marketing, is the variety of tools you can use to boost your productivity and visibility of your business. Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper Online Marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making.
Most online marketing companies have multiple balls in the air at any given time. They’re creating strategies, running campaigns, and managing vital communications channels. Online Marketing tools are in abundance these days, which is not surprising considering the incredible demand for them among businesses of all scales. The diversity is clearly there to make an uninitiated entrepreneur ponder over the variety of options available.
Here are 4 Online Marketing tools that will help you boost your business strategies
1. Website Analytic Tool
Hands down our favorite tool for the best analytic insights is Google Analytics. You simply add their small tracking code to all the pages of your website, and you get FREE access to your website’s performance data. You can see where your website visitors are coming from, which pages are getting the most hits, what pages cause the most people to leave your site, and so much more. These insights allow you to develop smart strategies around converting visitors on your website.
Once you start using Google Analytics, try using it to answer these 5 questions.
Who is visiting my website?
What are visitors doing when they’re on my website?
Where are the visitors coming from?
Why are visitors coming to my website?
How are visitors finding my website?
2. Social Media Marketing
Facebook does a good job of providing an in-house management tool, but your social media dealings probably extend far beyond a single platform. It can be challenging to balance a posting schedule and reviewing performance metrics across all of your social media pages. Luckily, there are many management tools on the market to help digital marketers. Our most recommended tool: HootSuite.
HootSuite is a powerful and convenient social media marketing system that allows you to manage your corporate accounts on Facebook, Twitter, LinkedIn, Google+, etc. With HootSuite, you can schedule social media posts in advance, publish them on all social networks, and track the reaction of your followers on every social page you run.
Furthermore, HootSuite enables you to respond to comments more effectively, monitor what your customers say about your company and products, and automatically send your RSS feeds to all social profiles.
3. Email Marketing Campaign Creator
Email marketing is one of the most critical components of any successful digital marketing strategy. Current and prospective customers have opted-in to hear what they have to say. You have the opportunity to become a trusted resource and increase conversion rates. There are plenty of email campaign tools on the market, but here are 3 of our favorites.
4. SEO Tools
Last but not least, SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
Here are a few points you need to consider when working out an SEO strategy:
Who is in your target market? – SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
Most people search on mobile devices – You don’t need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google’s Mobile-Friendly Test.
Search engines are expanding – When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that ‘Googling’ has become a verb. However, a significant portion of searches takes place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.
What’s your audience searching for? – Just a few years ago, the average user didn’t trust search engines to understand conversational questions. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle but will affect which keywords will be most valuable for your site. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits.
“If your business is not easily visible in Google or Social Media, it basically doesn’t exist”
In 2019, this statement is more real than ever. Back in the ’90s when Google appeared in our lives, it wasn’t the most popular search engine at the time, but over the years its popularity began to grow, and the companies started noticing that appearing in the first pages of Google meant more fame, and more traffic meant more profits.
Now in 2020, typically “search” means Google.
And, while BING and Yahoo certainly do have their followers, in the final analysis, if your product, service or cause is going to be successful, it better be on Google. And, if you want maximum traffic, it better be on Google page 1.
Improve Your SEO
A few things to improve the SEO of your business for this year:
1. Quality over quantity: Google’s algorithm improves every year. It is advisable to review the texts in a continuous and respectful manner. The length is also awarded by Google, which continues to punish duplicate content, excessive keywords, and unnatural language usage.
2. Know your customer: The primary focus of any good SEO campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables. The more you know about your audience, the more powerful your digital marketing efforts will become.
3. Keep it simple: Mobile devices are gaining more and more attention each year. Work on local SEO, improve loading speed, avoiding plugins or large images— including geolocation among keywords, have an attractive template or attend to voice searches are some of the keys.
Use Google SEO Tools
Remember to use the Google Mobile Search Optimization Test.
The perfect SEO campaign has to take care of every aspect of your specific market.
Frankly, it just takes a lot of work! And, the type of work it takes is time and thought intensive. And, to add one more level of complication, it’s always changing — a new competitor arrives, a new product line is available, a bad review or news item has to be dealt with. The search engine consultant,
Here in at the MarketingCODE.com, we take care of all that. We do it every day. If you’re looking for the perfect SEO campaign for your business, contact us!