If you are already developing a strategy to attract more customers through the Internet, one of the points that you must take care of the most is the image your brand is transmitting (reputation management). This is defined by the content published and the interactions with the followers, their opinions, and the conversations generated around your product or service.
It is a critical factor for any digital content marketing plan’s success, but not all businesses take it into account. The reputation or public perception of a brand is something that we must work on permanently to avoid possible crises and also be prepared to act intelligently before them.
To start our reputation management, the first step is to verify what is being said about our brand on the Internet. A good way to do this is to review conversations with our followers in recent months: was there a complaint? Was the response quick? Was the client satisfied with the solution provided?
You can also research the search engines, either by the company’s name or the products or services offered.
Then, you can apply some of the following steps recommended by the best experts in digital marketing:
Define the most important points of your brand message: who is your target audience, what type of information or content is relevant to it, and what will be the tone of the communication.
Generate and publish content that generates real value for your followers and customers. That is, to answer your most frequent questions, help them solve specific problems, inspire them and, in the end, make them see your brand as an important ally in your life.
Keep all the profiles of the brand updated on social networks. Mainly, all the information that describes your offer (what do you sell?), Your differential value against the competition and the contact data. Do not miss any opportunity!
Create a community: This is essential so that communication with your audience is close, warm, and genuine. And to achieve this, you need to regularly generate actions that you tell your customers and followers that are important to you and do not only look for them to sell them something.
Have a constant presence. To generate a relationship of trust that strengthens your brand online, your followers need to know that you will always be there for them. To do this, regularly publish on your blog, talk with your followers, and be attentive to complaints. When a profile on social media is created and then abandon for lack of time is a bad sign, so work only with those to which you can spend time.
Count with a well-detailed contingency plan in the face of a possible reputation crisis in social networks. This can be due to a failure in your product’s quality or service or negative comments from angry customers. Do not get caught off guard!
We recommend you to put these recommendations into practice, as they will help you take care of your brand on the web. Which of these actions do you regularly? What do you need?
>> Do you need online brand management at Columbia SC, Irmo SC, Lexington SC, Charleston SC? Don’t hesitate to contact us and ask for our content marketing services in the South Carolina area! <<
First thing’s first.
▷ What is SEO?
According to Wikipedia: “SEO (Search Engine Optimization), is search engine optimization or search engine optimization. It is the process of improving the visibility of a website in the organic results of the different search engines.”
But beware, it is not about positioning a web in the search engine, because we can position it and that’s it.
When doing SEO we try to make it visible before a search query by the user and always display a page in the first places.
Now, before continuing, you can ask yourself, does SEO only position in Google? Not really. It is a technique that positions and makes web pages visible in search engines and as we know there are other search engines such as Bing, Yahoo, Mozilla, Safari, among others, but in South Carolina the most used is Google.
Now let’s understand that the operation of a search engine is divided into two important points:
Before a search query Google crawls millions of web pages through the “Googlebot”, this bot queries thousands and thousands of pages stored in your files, following the links that appear in them. This is why the importance of good links in a web: these collect data about the web pages that Google servers store in their large library.The tracking occurs when the bots come to track addresses of previous websites and sitemaps provided by the same sites. It should be noted that bots value new websites more compared to existing websites. Therefore, the importance of updating the content.
Once the bot has crawled a web and has compiled the necessary information, the robots include these pages in an index, where they will be sorted according to their authority, relevance and content, so when a user makes a query, the engine of the search will offer you the best-optimized content.
For the search engine to display the related content in its indexes, consider the related keywords, images, video, microformats, page speed, etc. Formerly the Google robots considered how many times a keyword was repeated in the content, today is no longer an important factor, the search engine has evolved and now considers many more aspects to make a web page visible.
We have already seen some important points about the search engine but … What does Google consider to position and make visible a website?
After the tracking and indexing, the famous algorithms begin to act, which revise the pages and show the most relevant ones taking into account many factors to position a website.
Now, you know how the search engine works, but you will surely wonder why is SEO important?
Statistically, 70% of the traffic generated by Google is concentrated in the top 5 search sites, and the rest is distributed among the following places.
Does your website appear in keyword queries related to your brand or business?
If it appears, they are doing a good job, but it can always be improved.
If it does not appear, there is definitely a lot to do.
If the answer was negative, you’re probably wondering: why my page does not appear in the Google search engine?
According to Google, these are the reasons why your page does not appear in the search engine:
– The site is not well linked to other sites on the Web.
– You just published a new site and Google has not yet crawled it.
– The design of the site hinders an effective tracking of its content by Google.
– Google has received an error while trying to crawl your site.
Remember that design is important. Every web page must have a responsive design, which can be adapted to all mobile devices.
Now if after having seen all of the above, the question comes, which you have surely been doing, why is SEO important for my business?
We know that SEO helps a website to be visible in search engines, considering the importance of Google search in people’s lives. Failure to appear before a search query related to your brand can mean losing a great business opportunity.
As we have reviewed previously, consider that the first 5 positions in the search engine take 70% of the clicks, now think the following: you are searching for a keyword with 20,000 thousand searches per month. Now consider that a page positioned in the first place gets 30% of the clicks, if you take a percentage you would have an approximate of 6,000 monthly organic visits. Excellent, isn’t it? An interesting and good metric for any brand, but be careful not to get excited, it’s not easy to get that. It takes a lot of work.
Finally, remember that SEO is the best way for your users or customers to find you through a search. Users are looking for information throughout the day and more support is Google, so the best way to reach our customers and future customers is through the search engine and SEO services becomes important.
MarketingCode extends and focuses your brand. We also peel back the skin of Google Searches and check for issues that might harm your online reputation. We review your Search Engine Optimization (SEO) to ensure that your keywords are ranking correctly.
Click here and get a quote!
The advantages of social networks for the user are known by all. Who does not have a social profile? These platforms allow us to communicate with the rest of the world and do it instantly.
Precisely that popularity and massive use is what makes them also interesting from the point of view of digital marketing, since they provide us with an immediate connection with millions of people related to our brand, which helps us to generate a community environment of profiles interested in what we can offer them and in the same thing that we are interested in.
Social media marketing is a discipline that increasingly generates more interest. These are some of the main advantages of social networks:
- Customer loyalty
- Testing of products and services
- Customer Support
- Contacts with influencers and professional collaborations
- Advance in the sales funnel
- Study of the competition
These are some of the main pros of the campaigns in social networks, but we will explain why more carefully.
Main advantages of social networks
1. Increase visibility and can improve a brand’s online reputation
What is the first thing that users do when a brand awakens their interest? Search it in social networks. Any brand that wants to position itself solidly on the Internet must pay attention to the image and management of its social networks.
The first of the advantages of social networks is that these are the showcase closest to the consumer and a great source of attraction to the website of a company. Therefore, they should show a good image of the world.
2. Helps retain customers
What is our reaction as customers when we enter an establishment and are treated with maximum attention, personalization, and interest by our interlocutor? What if, in addition, they offer us discounts, personalized offers or participation in raffles whose prizes are attractive to us?
Probably, the next time we need something sold there, we will return to the same place to make our purchase.
The use of social networks from the perspective of marketing is not very different:
- Based on the content that generates interest to users, responding to their doubts and concerns, and making promotional actions that bring them a benefit, a brand can get a simple follower to become a loyal customer.
- Instead of talking about a brand all the time, we should be interested in knowing what our followers are looking for, what problems they have in relation to our product, and helping them to solve them.
Consumers are grateful for those brands that truly serve them. If they see that our interest in serving them is genuine, they will thank us by returning again and again.
3. They allow offering a more direct customer service
Customer service is the main part of any loyalty strategy. If when a client or potential client addresses us, receives adequate treatment and their experience is satisfactory, they will increase the chances of it becoming a regular buyer.
Given that social networks are the tool that the client has the most at hand to establish contact, it is very common for Facebook or Twitter accounts to receive communications and inquiries from the public.
Another advantage of advertising on social networks is that they are a powerful loyalty tool.
These can range from simple comments to questions or complaints and, since in many cases they are exposed in a public way, we must take special care in how to manage them.
Now, if the person or persons in charge of social media have the adequate preparation, use a calm and cordial tone and provide solutions to the problems that arise, social networks can be a great advantage to strengthen the image of the brand before the public.
4. They make it easy to advance in the sales funnel
Social networks play a very important role, not only for the attraction and customer loyalty but also during the lead nurturing processes and the buyer cycle.
Through the creation of interesting content and frequent activity in them, the public is acquiring first knowledge, then familiarity and finally trust in the brand.
Through the creation of interesting content, we can make users gain confidence in the brand and advance through the sales funnel
The networks will then serve to make them advance through the sales funnel, deriving traffic to the next stage and making it a little closer to the point where they are already prepared to acquire the product.
5. They allow studying actions of the competition
From the perspective of marketing, studying the actions in social networks of competitors that are located above us can become a valuable source of information that allows us to improve our actions.
Through the analysis of the networks in which they operate, the type of content they publish and which registers the most engagement, their frequency, or the publicity in social networks they carry out, we can adjust our own social media strategy to provide better results.
If you’re looking to optimize your presence in social networks or online marketing in the Columbia SC area, don’t hesitate to contact us!
If you have a small, medium or large company at SC (South Carolina) area and it does not appear on Google, you’re doing it wrong. Why?
1. Digital marketing offers small businesses the ability to compete with large ones at the same level.
In the digital world, in which anyone has the same tools available, you can achieve the same impact and notoriety, having the ability and knowledge to develop an effective strategy (with the corresponding investment and good content). Of course, having notoriety in the physical world will boost online brand growth noticeably.
2. Digital is more profitable than “traditional”.
With less investment, it is possible to obtain greater results. “40% of companies recognize the savings they get from using digital marketing techniques to promote their products and services. 30% show intention to devote part of their traditional marketing budget to digital strategies “.
3. Measurement of ROI.
In the digital world, you can know the profitability of the investment, due to the amount of data that we can obtain and measure in real time, this generates a great difference and advances comparing to the estimates of conventional advertising. Digital marketing platforms offer very complete statistics regarding the number of clicks and results, the analytics can track the campaign, and even track the client. Measuring the ROI of a traditional marketing strategy is almost impossible, while digital media provide data and statistics that allow us to know the evolution of the strategy and manage it based on the results.
4. Investment in digital translates into conversions.
These can be in leads, subscriptions or even sales, the marketing objective is to optimize these conversions focusing on improving search engine positioning, developing a social media strategy and designing e-mail marketing actions, among others. An effective strategy increases the benefits of the company. For small companies, digital marketing offers 33% more opportunities to grow your business. The big companies that use digital marketing have 28% more possibilities to generate higher income.
>> Looking for a Digital Marketing Strategist at SC (South Carolina) Area? Contacts us here and ask all the questions that you have! <<
5. Interaction with followers of the business.
The digital world allows a peer-to-peer personal digital experience, direct and effective treatment that becomes greater engagement and therefore greater customer satisfaction, this was difficult/impossible before. Which also means that customers have more power and tools to promote or complain about the brand, the Digital Era will force brands to provide better service.
6. World and mobile opportunities
91% of adults always carry a mobile or cell phone with them. This has become an extension of themselves. It is a direct way of entry to your heart, which digital marketing techniques allow like no other.
7. Help trust the business.
90% of customers trust more in the opinion of other users, the business should promote and favor channels that speak well of their brand, as well as show their closeness to the customer, and interest in knowing their opinion and ratings about your business and services.
8. Digital media is action oriented.
Internet is the realm of call to action and you have to know how to take advantage of the Zero Moment Of Truth: Knowing that what used to be a message is now an interaction. Know that word of mouth is stored and consulted online for the first time.
Digital marketing is a step forward towards the internet of things. We are in a connected age, where technology locates us, moves us, envelops and conditions our communication and behavior.
Having a digital brand strategy is basic in the digital future that is already here. Here at MarketingCode.com we can help you create or improve your Digital Marketing and SEO game at the SC area. Don’t hesitate to contact us.
The internet has made it possible for just about any company to run an ad campaign, target its customers, and determine where advertising efforts are most successful.
Here are 5 reasons you should be considering a proper Online Advertising Marketing campaign for your business:
Traditional advertising methods such as television commercials and magazine ads have no way to track the success of your ad. This is not an efficient model for business owners.
- Save Money on Printing and Distribution Costs:
A website can act as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.
If maintained properly your website will always be up-to-date and current. Easily make updates, edits, and deletions from any computer on the Internet. No more having to pay a programmer every time you want to change a date or add a product.
- Increase brand awareness, credibility & trust:
Running online ads gets your brand name in front of your online prospects wherever they are on the web. Just like branding through radio or TV, your online ads will keep your business in front of potential buyers. Once your prospects become familiar with who you are, they begin to recognize your brand and will be more likely to come to you when they have a need you can fill for them.
Not only that, online ads reinforce the idea that you’re a legit business, so running ads can actually increase credibility for your business as well.
- Your competitors are doing it:
We’ve all learned not to do something just because other people are doing it, but in this case, there’s an exception. If your competition’s out there engaging with your target market, they’re gaining market share and nabbing prospects that could be yours. And prospects will never know your name if you don’t put it right in front of their faces.
You’ll never win the lottery if you don’t buy the tickets: no one’s going to come to you to fulfill their consumer needs if they don’t know the name of your business, so get out there and show them who you are and what you do. Provide a memorable user experience, offer valuable information and outline clear calls-to-action so you can gain the traction you crave in your target market.
Here at MarketingCode.com, we can help you with the best Online Advertising in the South Carolina area.
Internet marketing is Important to your success! Well, that’s our specialty in Marketing Code, and we are here to help!
Undoubtedly, the emergence of the Internet was one of the greatest revolutions in technology and communication in humanity’s history. If access to information was precarious and dependent on press vehicles and books, today it is within a click distance.
With such a powerful tool, the world of business has changed. And, of course, the marketing environment followed. Today, digital marketing is part of consumers’ daily lives, adapting to their customs and technological innovations.
What exactly is Internet Marketing?
In fact, its concept is quite similar to traditional marketing. Its actions are directed to the public connected to the Internet (Which is basically everyone nowadays).
One of the most famous definitions is Philip Kotler, considered one of the most important names in the sector by various magazines and professionals in the area:
“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential.”
To keep it simple, it is an activity that aims to use the processes of change to meet the wishes, needs, and expectations of customers based on consumer habits and customs and aiming to provide unique experiences.
You probably understood the point of digital marketing and its amazing role in boosting financial health through technology, right?
Then, we are ready to move on to the next level. Next, find out what are the main marketing strategies on the Internet.
When you have a question, what is your main resource to solve it?
If you answer: Google, you’re not alone. 77.43% of the global population would have the same answer at the tip of the tongue.
Every day, there are more than 4,000 million searches in that search mechanism. If we add others, such as Bing, Baidu, and Yahoo !, this number exceeds 6,500 million.
Search Engine Optimization is the strategy aimed at positioning pages on those platforms.
Googlebot is an algorithm that analyzes the quality of the pages and tries to show the user which is the highest quality compared to the search performed.
It is one of the main reasons companies invest in the digital presence, being responsible for much of the traffic generated principles marketing to corporate websites.
There are more than 200 criteria for positioning, some more important, others less. Some of the main ones:
- Links that refer to the page
- Authority of the page
- Domain authority
- Time of permanence on the page
- Responsible design
- Charge speed
- Rejection rate
- Content quality is no coincidence that there is a legion of professionals working daily to understand Google’s algorithm and stay at the top of the results pages.
Did you know there are more than 2.789 million active users of social networks? That’s 37% of the world population!
That’s why this strategy is responsible for attracting many professionals to the world of digital marketing.
You probably already know someone who says anyone can do it, right?
But social media is something serious. It requires technical knowledge for the public’s adaptation, the definition of language, frequency, content, performance analysis, and other skills.
Social Media is the face of your business. And its online image depends on the quality of your Social Media administration. It is important to remember that the social media professional must always be attentive because, with the change in consumer habits and habits, their preferences are also altered.
All the mentioned strategies can be done for free (conquest of organic traffic). However, all of them can be subsidized, either by paid platforms or by what we call sponsored links.
For example, in the case of search engines, the greatest exponent of this platform is Google Adwords, responsible for the largest source of revenue for the company created by Larry Page and Sergey Brin.
There is a different nomenclature. In search engines, the paid results are considered SEM (Searching Engine Marketing) strategies or Marketing Engineering, and they work in a system of keyword and auction selection.
You’ve probably already done searches on Google and noticed that some results (usually the first three) have an ad alert next to them. These are the links sponsored by the Research Network.
They are also present on sites through the Adwords Display Network. They are Google partners who receive payment through clicks on the content.
But they can also be separated into other services. Social networks, search engines, markets, and even native ads are considered sponsored links.
Some of the most well-known platforms are:
- Facebook Ads (incorporated into Instagram)
- Twitter Ads
- Bing Ads
- Youtube Ads
- Yahoo Advertising
- Free Market
- UOL sponsored links
So these are the basic concepts of digital marketing. But there’s still a lot to learn if you want to master these strategies!
Here in Marketing Code, our goal is to inform, educate and inspire.