Marketing Code, from time to time, is asked to troubleshoot why a content marketing campaign was not successful that as they had hoped for. Almost always, the reason for the problem falls inside the scope of one of the following reasons.
What you did was not content marketing.
Content advertising is marketing a company to achieve one or more objectives of that business. When reaching the company’s goal was not the reason behind producing your content, you might have been blogging. That essential distinction is not usually understood.
Many content material creators do not understand the business of content marketing in moving your prospects along your own sales funnel. Various kinds of content are needed for every stage, concerning potential customers and retaining current customers. If you are not generating content that facilitates this within the income process, you are not content material marketing.
Unfortunately, there isn’t a market for your service or product.
It never stops to surprise Marketing Code how many businesses fall short because the founders failed to do proper investigation to establish whether there was a market for their company and or whether their product or service met that requirement.
You can have a theoretically excellent product. However, it will fail in case no one wants to purchase it. No matter how great your content marketing was, your campaign would have failed in acquiring new clients if there was no marketplace for your product or service.
You might have published in the incorrect place.
You must make sure that your content gets to the people in your target market. First, one should know who the people in your target market are. That includes information such as what their age is, gender, marriage status, and socio-economic team.
You posted low-quality content.
Low-quality content is the main reason why many content marketing strategies fail. The term “poor quality” covers a lot of sins. If you are writing an article, your objective is to support the reader’s interest long enough for them to get to your resource box. You should provide the reader with a good reason in order to click on the link to your site from where you will be selling. Your content ought to be long enough to provide all the information you need to cave in sufficient detail, however short enough, and to retain their attention.
We understand that Content marketing cannot be done singlehandedly. It is best to hire the top quality content marketing firm that offers affordable and high-quality content marketing service. Marketing Code easily fits the description. If you need content marketing for your business, we can help you wholeheartedly. Contact Us today.
First thing’s first.
▷ What is SEO?
According to Wikipedia: “SEO (Search Engine Optimization), is search engine optimization or search engine optimization. It is the process of improving the visibility of a website in the organic results of the different search engines.”
But beware, it is not about positioning a web in the search engine, because we can position it and that’s it.
When doing SEO we try to make it visible before a search query by the user and always display a page in the first places.
Now, before continuing, you can ask yourself, does SEO only position in Google? Not really. It is a technique that positions and makes web pages visible in search engines and as we know there are other search engines such as Bing, Yahoo, Mozilla, Safari, among others, but in South Carolina the most used is Google.
Now let’s understand that the operation of a search engine is divided into two important points:
Before a search query Google crawls millions of web pages through the “Googlebot”, this bot queries thousands and thousands of pages stored in your files, following the links that appear in them. This is why the importance of good links in a web: these collect data about the web pages that Google servers store in their large library.The tracking occurs when the bots come to track addresses of previous websites and sitemaps provided by the same sites. It should be noted that bots value new websites more compared to existing websites. Therefore, the importance of updating the content.
Once the bot has crawled a web and has compiled the necessary information, the robots include these pages in an index, where they will be sorted according to their authority, relevance and content, so when a user makes a query, the engine of the search will offer you the best-optimized content.
For the search engine to display the related content in its indexes, consider the related keywords, images, video, microformats, page speed, etc. Formerly the Google robots considered how many times a keyword was repeated in the content, today is no longer an important factor, the search engine has evolved and now considers many more aspects to make a web page visible.
We have already seen some important points about the search engine but … What does Google consider to position and make visible a website?
After the tracking and indexing, the famous algorithms begin to act, which revise the pages and show the most relevant ones taking into account many factors to position a website.
Now, you know how the search engine works, but you will surely wonder why is SEO important?
Statistically, 70% of the traffic generated by Google is concentrated in the top 5 search sites, and the rest is distributed among the following places.
Does your website appear in keyword queries related to your brand or business?
If it appears, they are doing a good job, but it can always be improved.
If it does not appear, there is definitely a lot to do.
If the answer was negative, you’re probably wondering: why my page does not appear in the Google search engine?
According to Google, these are the reasons why your page does not appear in the search engine:
– The site is not well linked to other sites on the Web.
– You just published a new site and Google has not yet crawled it.
– The design of the site hinders an effective tracking of its content by Google.
– Google has received an error while trying to crawl your site.
Remember that design is important. Every web page must have a responsive design, which can be adapted to all mobile devices.
Now if after having seen all of the above, the question comes, which you have surely been doing, why is SEO important for my business?
We know that SEO helps a website to be visible in search engines, considering the importance of Google search in people’s lives. Failure to appear before a search query related to your brand can mean losing a great business opportunity.
As we have reviewed previously, consider that the first 5 positions in the search engine take 70% of the clicks, now think the following: you are searching for a keyword with 20,000 thousand searches per month. Now consider that a page positioned in the first place gets 30% of the clicks, if you take a percentage you would have an approximate of 6,000 monthly organic visits. Excellent, isn’t it? An interesting and good metric for any brand, but be careful not to get excited, it’s not easy to get that. It takes a lot of work.
Finally, remember that SEO is the best way for your users or customers to find you through a search. Users are looking for information throughout the day and more support is Google, so the best way to reach our customers and future customers is through the search engine and SEO services becomes important.
MarketingCode extends and focuses your brand. We also peel back the skin of Google Searches and check for issues that might harm your online reputation. We review your Search Engine Optimization (SEO) to ensure that your keywords are ranking correctly.
Click here and get a quote!
Online Marketing, is the use of the Internet and social networks in order to improve the marketing of a product or service.
It is important to note that online marketing is a complement to traditional marketing, not a substitute.
The concept of online marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell others). Social Media Marketing, also called Marketing in Social Networks, is part of the Online Marketing although it is a concept that emerged several years later.
Why is Online Marketing so important in 2019?
- Measurement: when performing an online marketing strategy, it can be measured much more easily than traditional marketing strategies.
- Personalization: digital marketing democratizes personalization, that is, it allows you to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment from companies.
- Brand visibility: if a company is not on the Internet then it “does not exist” because it has been proven that most people search on the Internet before buying a product or service in the physical or digital world.
- Recruitment and customer loyalty: online marketing allows to attract and attract potential customers and retain current customers.
- Increase in sales: online marketing can significantly increase sales of the company because the potential customers of most organizations are in the digital world.
- Create community: online marketing and especially social media marketing allows to create a community that interacts with the brand, creating an emotional link between it and its customers.
- Channel with great reach: online marketing uses the Internet and social networks as a channel, which allows a great impact on the reach and positioning of brands.
- Experimentation: online marketing allows you to test tactics and adjust strategies in real time to optimize results.
- Low cost: online marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to small and medium businesses.
Having a good online presence, develop a coherent strategy, properly manage your social networks and be participatory in your community, can facilitate the conversion of potential customers. To make it look a little clearer, we leave you with some very significant figures:
- 52% of the companies have obtained clients through Social Networks.
- More than 40% of brands receive friendship requests from LinkedIn.
- More than 50% of the brands have increased their budget for Online Marketing.
Although apparently creating a blog or managing social networks may seem like an apt task for many, you must keep in mind that making mistakes is very easy. The idea is for a professional in the sector to develop an online marketing plan for your company, which has two very different parts: strategic and operational.
We always recommend that the strategic part is always carried out by an online marketing expert, who will know which tactics are the most appropriate to maximize your chances and optimize your online communication and online marketing strategies.
Your website is the only one that has a sales agent open 24 hours a day, 365 days a year, without salary, benefits, and commissions.
For real estate development companies and the real estate agents themselves, using digital tools such as Social Media and blogs can be quite good at generating potential clients.
Each day, these types of businesses are beginning to implement strategies to attract new investors. This is why your company should stop relying on traditional practices exclusively on traditional advertising. It is time to integrate an Online Marketing strategy and attract the right audience.
Today, 95 percent of property buyers prefer to research online before talking to any real estate agent. As an entrepreneur, you must take advantage of this circumstance to get the most out of this amazing tool.
Real estate developers and independent agents have endless possibilities to increase their number of leads and turn them into real sales.
Here in Marketing Code, we show you the basics of Online Marketing strategies that will boost real estate your business:
Pay attention to your customers
Focusing strategies on consumers will allow you to know what they are looking for in your product. Listen to them and adapt your efforts to the habits of your audiences. It sounds pretty basic, but sometimes in the Real Estate business agents tend to be in “Seller mode” 24/7. Taking a few minutes to understand the buyer’s real needs will help you to provide useful and valuable information for them, talk about their main concerns and let them know that you are there to solve them.
- Use that information to create your SEO strategyWhen you understand what are the needs of your customers and what are they looking for, it’s time to provide that information to them in the most visible and effective way. Knowing exactly which words they use to look for your services can help you create content based on those specific keywords, that way you’ll be more visible in search engines like Google.
although it sounds very simple, SEO (Search Engine Optimization) is one of the most changing and challenging strategies of Online Marketing.
Take a time to read a little bit more of the subject in our previous blogs!
Social Media Strategy
Take a look of your Social Media Marketing Strategy
Some business tries to every social media channel possible in their current online marketing strategy and doesn’t take a minute to think where their efforts should be focusing on. Try to choose the channels that have the most important based on your customers and your Real Estate Agency goals. Avoid overcomplicating a strategy with too many targets and objectives.
Simplicity is the key.